| Course title | Programming |
|---|---|
| Course code | KZU/PSB |
| Organizational form of instruction | Seminary |
| Level of course | Bachelor |
| Year of study | 3 |
| Semester | Winter and summer |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Course availability | The course is available to visiting students |
| Lecturer(s) |
|---|
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| Course content |
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1. Formats of radio and television stations - a specialized full-format (news, sports, film, music), nationwide and regional stations, target groups, ratings, and its development during the day (prime time). 2. Current domestic radio and television market. Programming differences between private and public media. 3. Radio and television genres (news, journalism, magazine, series, reality show). 4. Radio scheduling daily and weekly and in terms of longer time horizon, target, model student. 5. Analysis of current programming schedule selected domestic radio stations. 6. TV scheduling daily and weekly and in terms of longer time horizon, target, model viewer. Regularity as a motor television program. 7. Analysis of current programming schedule of domestic television stations. 8. Student project presentations own television station with emphasis on its program schedule. 9. Advertising (economic and dramaturgical features advertising watershed, the right timing), the meaning and forms of audiovisual self promotion (jingles, watersheds, jingles, trailers). 10. Structure of intelligence and Reel (headlines, sorting, and length of contributions, the "leave them smiling, jingles and divides, live inputs, breaking news, technožurnalistiky impact on the construction of meaning). 11. Analysis and comparison of the main sessions of domestic television news and current affairs programs selected. 12. Student presentation topics in the news and current affairs programs or magazine with emphasis on its structure.
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| Learning activities and teaching methods |
| Monologic Lecture(Interpretation, Training) |
| Learning outcomes |
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The course introduced students to programming techniques, radio and television stations of various formats. Specific evidence is put on the issue of radio and television genres, audience, targeting the right audience, advertising and audio-visual divisions self promotion. Based on the analysis of current stations, students learn how to create a program's own fictional television or radio. The second part of the course then deals with the structure of news and current affairs session. Based on analysis of current news and current affairs programs, the students learn to develop an idea for your own show.
Students will acquire with the techniques of drawing up the program of radio and television stations of various formats. |
| Prerequisites |
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Pass the course Workshop of TV production or Workshop of radio production.
KZU/WFTB ----- or ----- KZU/WFTBN ----- or ----- KZU/WRTB ----- or ----- KZU/WRTBN ----- or ----- KZU/WTVB ----- or ----- KZU/WTVBN |
| Assessment methods and criteria |
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Student performance, Analysis of Creative works (Music, Pictorial,Literary)
The duty of every student to get credit is to develop a presentation of the project's own TV station with an emphasis on its programming schedule and the preparation and presentation of suggestions for editorial or news show or magazine with an emphasis on its structure. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Arts | Study plan (Version): Journalism (2015) | Category: Journalism, library science and informatics | 3 | Recommended year of study:3, Recommended semester: - |