Course: Marketing in Health Care

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Course title Marketing in Health Care
Course code MNG/RZP32
Organizational form of instruction Lecture + Seminary
Level of course Master
Year of study 2
Semester Summer
Number of ECTS credits 1
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Navrátilová Daniela, Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Kotler, P. (2000). Marketing. Management. Victoria Publishing, Praha.
  • MCDONALD, M. (2017). Malcolm McDonald on marketing planning: understanding marketing plans and strategy. New York: Kogan Page.
  • ZLÁMAL J. (2016). Etika, legislativa a organizace zdravotnictví ČR.. Computer Media.
  • Zlámal, J. (2009). Marketing ve zdravotnictví. Brno, NCONZO.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Health Sciences Study plan (Version): Organization and Management in Healthcare (2020) Category: Health service 2 Recommended year of study:2, Recommended semester: Summer