Palacký University Olomouc
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for academic year 2024/2025
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Course: Entrepreneurship in Healthcare

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Course title Entrepreneurship in Healthcare
Course code MNG/FZV02
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study 1
Semester Winter and summer
Number of ECTS credits 2
Language of instruction English
Status of course Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Navrátilová Daniela, Mgr. Ph.D.
Course content
Content: 1.Introduction to healthcare entrepreneurship, personality prerequisites for business 2.Healthcare business models: types of business models, value proposition and customer segmentation in healthcare 3.Strategic planning in healthcare 4.Scanning of external environment of healthcare organization, market analysis and opportunity assessment 5.Analysis of internal environment of healthcare organization 6.Healthcare operations and supply chain management 7.Marketing strategies for healthcare products and services The teaching methods used include: the basic methods are reproductive (testing, examination, repeating), problem interpretation methods and case studies, supplemented with information-receptive methods (interpretation, explanation, description), verbal and demonstration methods (presentation).

Learning activities and teaching methods
unspecified
Learning outcomes
This course provides students with the knowledge and skills necessary to understand and navigate the unique challenges and opportunities of entrepreneurship in the healthcare industry. The necessary requirements for commencing entrepreneurial operations, both in terms of legislation and business practices, are analysed. Entrepreneurs entering the healthcare industry are obliged to undertake a range of activities, from managing business operations to establishing relationships with health insurance companies and engaging with suppliers specializing in various domains. These activities are essential for the provision of healthcare services and the successful establishment of a healthcare business. Through practical exercises, students will gain insights into the entrepreneurial mindset and develop the tools required to create and manage successful healthcare organization.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Active participation in classes, solving practical tasks.
Recommended literature
  • BUCHBINDER, Sharon B., SHANKS, Nancy H. (2011). Introduction to Health Care Management. Jones & Bartlett Learning.
  • DUBRIN, Andrew J. (2016). Essentials of Management. Wessex Press.
  • JOHNSON, Gerry, Richard WHITTINGTON a Kevan SCHOLES et. al. (2013). Exploring Strategy: Text & Cases. Harlow, England: Pearson.
  • OSTERWALDER, Alexander, Yves PIGNEUR a Tim CLARK. (2010). Business Model Generation: a Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Health Sciences Study plan (Version): Paramedic (2021) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Health Protection and Promotion (2021) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Paramedic (2021) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Imaging Technology in Diagnostic Radiology (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Paediatric Nursing (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): - (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Intensive Care in Midwifery (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Organization and Management in Healthcare (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Midwifery (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Health Protection and Promotion (2021) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): General Nursing (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Physiotherapy (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Nursing Care in Internal Specialty (2022) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Applied Physiotherapy (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Radiology Assistance (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Physiotherapy (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: -
Faculty: Faculty of Health Sciences Study plan (Version): General Nursing (2020) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Health Sciences Study plan (Version): Occupational Therapy (2019) Category: Health service 1 Recommended year of study:1, Recommended semester: Summer
Palacký University Olomouc, date of update: 30.04.2025 23:58. Data created for academic year 2024/2025