Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
Palacký University Olomouc
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Course: Media Communication in Theory and Practice 2

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Course title Media Communication in Theory and Practice 2
Course code KČJ/MK2@
Organizational form of instruction Seminary
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Vala Jaroslav, doc. Mgr. Ph.D.
  • Kopecký Kamil, prof. Mgr. Ph.D.
  • Kříž Michal, Mgr. Ph.D.
  • Adámková Jana, Mgr. Ph.D.
Course content
Themes addressed in the projects: The truth and lies in the world of the mass media. Misinformation, fake news and propaganda (eg political). Hoaxes and urban legends. Tabloid vs. serious media. Media stereotypes (racial, national, gender). Advertising and its effect on man (product placement).

Learning activities and teaching methods
unspecified
Learning outcomes
Student will be able to: - Search, sort and systemize information, distinguish between trusted and untrusted resources. - To argue appropriately, to defend your opinion based on facts. - To design a suitable project (using the project method of teaching) aimed at developing the media literacy of elementary school pupils. - Develop a project focusing on media literacy and present its results to the audience (eg. in the form of a press conference).

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Projekt Komunikační výchova.
  • Projekt Komunikační výchova.
  • Projekt Rozumět médiím.
  • BĚLOHLAVÁ, E. a kol. (2013). Mediální výchova (učebnice). Fraus.
  • Burton,G., Jirák, J. (2001). Úvod do studia médií. Brno: Barristel a Principal.
  • KROUŽELOVÁ, D. a kol. (2010). Příručka mediální výchovy. Koalice nevládek Pardubicka, o. s.
  • MCLUHAN, Marshall. (1991). Jak rozumět médiím. Extenze člověka.. Praha: Odeon.
  • McQuail, D. (2002). Úvod do teorie masové komunikace.. Praha: Portál.
  • MIČIENKA, M., JIRÁK, J. (2007). Základy mediální výchovy.. Praha.
  • Rámcový vzdělávací program pro základní vzdělávání. [online]. (2007). Rámcový vzdělávací program pro základní vzdělávání. [online].. Praha: VUP.
  • REIFOVÁ, I. a kol. (2004). Slovník mediální komunikace. Praha.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Palacký University Olomouc, date of update: 30.04.2025 23:58. Data created for academic year 2024/2025