Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
Palacký University Olomouc
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Course: Media Communication in Theory and Practice 1

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Course title Media Communication in Theory and Practice 1
Course code KČJ/KMK1@
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 2
Semester Winter
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Vala Jaroslav, doc. Mgr. Ph.D.
  • Kopecký Kamil, prof. Mgr. Ph.D.
  • Kříž Michal, Mgr. Ph.D.
  • Adámková Jana, Mgr. Ph.D.
Course content
Topics: Fundamentals of Media Education in a Globalized World. Commercial and public media mass media. The role of public service media in a democratic society. Regulation. Media prototypes and stereotypes (eg in advertising) - by race, gender, nationality, etc. News. Real and alternative truth. Hoaxes and other kinds of false news. Misinformation and fake news in the 21st century. Methods to develop media literacy.

Learning activities and teaching methods
unspecified
Learning outcomes
Student will be able to: - Explain the role of public service media in a democratic society. - Recognize and verify the truthfulness of messages in the online environment (if possible). - Give examples of serious and so-called alternative media (with regard to truthfulness of information). - Design appropriate tasks / exercises to enhance media literacy of pupils. - Recognize media stereotype and prototype. - Recognize the techniques of media manipulation. - Create relevant media content.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • BĚLOHLAVÁ, E. a kol. (2013). Mediální výchova (učebnice). Fraus.
  • Burton,G., Jirák, J. (2001). Úvod do studia médií. Brno: Barristel a Principal.
  • KROUŽELOVÁ, D. a kol. (2010). Příručka mediální výchovy. Koalice nevládek Pardubicka, o. s.
  • MCLUHAN, Marshall. (1991). Jak rozumět médiím. Extenze člověka.. Praha: Odeon.
  • McQUAIL, D. (1999). Úvod do teorie masové komunikace.. Praha: Portál.
  • MIČIENKA, M., JIRÁK, J. (2007). Základy mediální výchovy.. Praha.
  • REIFOVÁ, I. a kol. (2004). Slovník mediální komunikace. Praha.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language and literature: teaching focus maior (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Education Study plan (Version): Czech language with an Emphasis on Educational Aspects (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Winter
Palacký University Olomouc, date of update: 30.04.2025 23:58. Data created for academic year 2024/2025