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Lecturer(s)
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Foret Martin, Mgr. Ph.D.
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Sloboda Zdeněk, Mgr. Ph.D.
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Course content
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1st Media Studies (MS), problems with the definition of the subject, relationship to other sciences 2nd history of MS - an overview of basic theories and approaches in MS 3rd Present MS - an overview of basic theories and approaches in MS 4th MK I analyzed in terms of different approaches, basic communication models 5th analysis of MK II - List of basic methodological and analytical approaches 6th analysis of MK III - methods and techniques of research MK 7th MS and their use for the study of journalism 8th MS and intelligence - intelligence as a form of communication, intelligence as a discourse, news as a genre, part narrative intelligence, intelligence from the perspective of political economy / sociology / cultural studies 9th Factors influencing the media content (Shoemaker-Reese) 10th - 12 overview of the major theories related to MK (agenda setting, knowledge gaps, spiral of silence, the criteria for newsworthiness, gatekeeping ...)
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training)
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Learning outcomes
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Introduction to Media Studies course builds on Introduction to teri media communication and a deeper analysis of the issue devoted to media communication as a central theme of media studies. Students will learn the basic themes of the field of media studies and various theoretical and analytical approaches to the field of applied field. In the first part of the course the course will focus on outlining the coverage of media studies and paradigmatic structure - ie report used different theoretical and analytical approaches. The second part will focus on the possibilities of using this knowledge in communication are journalistic reflection. At the end of the course students will be familiar with key theories, describing the different dimensions and aspects of the process of media communication.
Students will acquire skills of application of media science methods when analyzing current topics of media communication and ability to apply skills and knowledges from current theories of media studies.
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Prerequisites
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Prerequisites - other information about course preconditions: the student must have first taken the course Theory of media communication (TMKB)
KZU/TMKB
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Assessment methods and criteria
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Written exam
Requirements for credit: the successful completion of credit test, prescribed participation, other conditions will be specified in the first lesson. Examination: a comprehensive examination of the subject headings Principles of Media Studies and circuits podmiňujícího Course Introduction to the Theory of media communication
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Recommended literature
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Fay, B. (2002). Současná filosofie sociálních věd. Multikulturní přístup.. Praha: SLON.
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Jirák, J., Köpplová, B. Média a společnost. Praha 2003.
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Kronicková, J. C.:. Alternativní metodologie pro analýzu kvalitativních dat. In: Sociologický časopis, č. 1., ročník 33, Praha 1997, s. 57 - 67)..
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McQUAIL, D. (1999). Úvod do teorie masové komunikace.. Praha: Portál.
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Pácl, P. Tři etapy sociologického výzkumu hromadných sdělovacích prostředků. Ostrava 1995.
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Reifová, I. a kol. Slovník mediální komunikace. Praha 2004.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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Shoemaker, P. J. - Reese, S. D. Mediating the message: theories of influences on mass media content. New York 1991.
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Silverstone, R. Why study the media? London 1999.
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