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Lecturer(s)
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Course content
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unspecified
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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Journalists constantly decode and encode, constantly interpreting, and several times. First they try to "understand" events ", then when that convey their understanding of readers. All social and cultural broadest sense (if not more) is semiotic, that is based on the features and character encoding (often several times). Journalists on the phenomena of its recipients of these areas, and directly inform on them and their understanding involved. They should therefore be aware of the complexity of all these activities that we can not naively be understood as a "mirror" reality "or" objective "testimony" about her. And it is a better understanding of social and cultural phenomena and events helps to semiotics, the science that "studying the lives of characters in the life of society" (Saussure). The course has the character of the initial insight into the wider issues of semiotics, its changes and the issue of character, znakovosti and marking. The intention is not continuous historical interpretation of the development of semiotics (though he will also be outlined), but also understand that (and how) to all human can / should be understood as sémióze, deliberate character work.
Students will acquire skills of the course according to sylabus
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Prerequisites
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1st primarily to bring the initial insight into semiotics and orientation in the field and at the level of general base, which then develops a number of other disciplines of study plan 2nd provide basic device concepts and general framework of concepts and positions, which puts all the other disciplines with which the students study during the encounter (eg, character, Denotation - connotations - the myth of communication - signifikace, interpretation, hermeneutics, conventions, code, meaning x sense, the expression x content, referent, making x Intenzo, interpretant, syntax - semantics - pragmatics icons - index - symbol, token type x, x-motivated con-venční etc.) 3rd Last but not least, develop critical thinking through self-understanding of social phenomena such as intention-tion of meaningful activities that can be as such? read?, without journalists, or the amalgam of experience, or from dealing borníci-media communications theory
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Assessment methods and criteria
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Oral exam, Essay, Student performance
- Regular active participation in seminar - Preparation for workshops (knowledge of assigned texts) - An essay on an agreed topic (5 pages) and / or development of a comprehensive semiotic analysis of selected medi-álního Communication
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Recommended literature
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Daneš, František. (1995). ?Text a jeho ilustrace?. In: Slovo a slovesnost 56 (3), s. 175?189.. Praha.
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Doubravová, J. Sémiotika v teorii a praxi, Praha 2002.
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Eco, U. Meze interpretace. Praha: Karolinum 2004.
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Eco, U. (2001). Hledání dokonalého jazyka v evropské kultuře. Praha.
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Eco, U. (2004). Teorie sémiotiky. Brno.
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Palek, Bohumil. (1997). Sémiotika. Ch. S. Peirce, C. K. Ogden & I. A. Richards, Ch. W. Morris, H. B. Curry.. Praha.
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Posner, Roland. (1989). What is culture? Toward a Semiotic Explication of Anthropological Concepts?. In: Koch, Walter A. (ed.): The Nature of Culture, s. 240?295.. Bochum.
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Saussure, Ferdinand de. (2007). Kurs obecné lingvistiky. Praha.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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