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Lecturer(s)
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Course content
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1. Primary literature, the field of tv studies 2. Approaches to tv analysis - basic types of tv research and its methods 3. Historical development of tv as a media (network/postnetwork; era of lack/availability/multiplicity; TV I.-III.) 4. Essential terms in tv studies 5. Industrial practices and strategies - branding (channel branding, branding service), television programming strategy flow, multiplatforming 6. Tv genres 7. Serial Tv forms 8. Narratuve complexity in tv (J.Mittel) 9. Television narrative - structural elements 10. Television narrative - narrator, time and space 11. television narrative - character/star/actor/author/celebrity
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Projection (static, dynamic)
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Learning outcomes
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The aim of the lecture is to present possible critical approaches to analysis of television programs, compare the profile of television with other media types at the level of the formal system. This semester the lecture is focused on the specifics of narrative forms of television.
Students are able to name basic analytical approaches from the field of tv studies, to define the concepts of seriality and their alternatives based on the innovative tendencies of contemporary television, to define technological and institutional determinants of historical changes in the television medium. Students are able to analyze programming, marketing and branding strategy of television as an institution. They are able to categorize tv programs, evaluate their structuring and characterize the mechanisms involved in the narrative.
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Prerequisites
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There are no prerequisites, successful completion of KDU/USF is highly recommended.
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Assessment methods and criteria
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Oral exam, Written exam
Basic knowledge of approaches of tv criticism, the ability to apply selected critical procedures on a given task, knowledge of currently broadcasted TV programs. To get credit students will realize presentation "news" from the tv area studies within the lecture series. Preparation for each lesson - recommended chapters from study text. The information explained in the text will be further discussed on lecture. Mandatory readings (https://www.evernote.com/pub/panzerwiese/tvstudies1): Korda, J.: Úvod do televizních studií 1, Olomouc 2013. Mittel, J.: Narrative Complexity in Contemporary American Television. The Velvet Light Trap, 58, 2006, s. 29-40. Ndalianis, A.: Television and the Neo-baroque in: Hammond, M. - Mazdon, L.(eds.): The Contemporary Television Series, Edinburgh 2005, s.83-101 Orlebar, J. Kniha o televizi. Praha 2012.
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Recommended literature
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ALLEN, R.C. Channels of Discourse - Reassembled. Chapel Hill and London: The University of North Carolina Press 1992.
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ALLEN, Robert C. (1992). Chanels of Discourse Reassembled. London.
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BUTLER, Jeremy. (2006). Television: Critical Methods and Applications. Mahweh.
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CORNER, J. Critical Ideas in Television Studies. London: Oxford University Press 1999.
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CREEBER, Glen. (2006). Tele-visions: An Introduction to Television Studies. London.
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ELLIS, John. (1982). Visible Fictions: Cinema, Television. Video. London.
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FISKE, J., HARTLEY J. Reading Television.
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FISKE, John. (1987). Television Culture. London and New York.
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HAMMOND, M. - MAZDON, L. (2005). The Contemporary Television Series. Edinburgh.
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KORDA, Jakub. (2013). Úvod do studia televize 1. Olomouc: Univerzita Palackého.
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MITTEL, Jason. (2006). Narrative Complexity in Contemporary American Television. , The Velvet Light Trap, 58, s. 29-40.
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NEWCOMB, H. Television ? The Critical View. New York and Oxford: Oxford University Press 2000.
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ORLEBAR, Jeremy. (2012). Kniha o televizi. Praha.
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STAIGER, J. Media Reception Studies. New York and London: New York University Press 2005.
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WILLIAMS, R. Television. London and New York: Routletge 2003.
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WILLIAMS, Raymond. (2003). Television: Technology and Cultural Form. London and New York.
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