History of media research and the research of media effects. Key concepts of audience, key research from the field of audience studies: - Lazarsfeld, Berelson, Gaudet, H.: The People´s Choice - Morley:Family television - Fiske: Understanding Popular Culture. - Gender, fans comonities, individualised reception - Ang: Living Room Wars: Rethinking Audiences for a Postmodern World. - Jenkins III, H.: Star Trek Rerun, Reread, Rewritten: Fan Writing as Textual Poaching.
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Abercrombie, N. - Longhurst, B. 1998: Audiences. Sage. (str. 68-76).
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Ang, I. 1996: Living Room Wars. Routledge.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Gauntlett, D. 1999: TV Living: Television, Culture and Everyday Life. Routledge.
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Greig, A., Taylor, J., & MacKay, T. Doing research with children: a practical guide.
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Jeřábek,H. 1996: Hadley Cantril a Robert K. Merton - dva výzkumy mimořádného působení .
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Katz, E. Dvoustupňový tok komunikace: nejnovější zpráva o hypotéze. In: Jirák, J. Říchová, B. 2000: Politická komunikace a média. Karolinum.
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McQuail, D. 1997: Audience Analysis. Sage.
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Morley, D. 1986: Television in the Family. In: Family Television: Cultural Power and Domestic Leisure. Routledge..
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Robert Kozinets. (2009). Netnography: Doing Ethnographic Research Online..
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Salmons, J. Qualitative online interviews: strategies, design, and skills.
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Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
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Zeller, F., Ponte, C., & O'Neill, B. Revitalising audience research: innovations in European audience research.
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