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Lecturer(s)
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Foret Martin, Mgr. Ph.D.
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Sloboda Zdeněk, Mgr. Ph.D.
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Course content
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unspecified
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Work with Text (with Book, Textbook)
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Learning outcomes
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The course is to introduce the fundamental characteristics of communication media as one of the basic types of communication. In this sense, directly follows and develops knowledge in particular disciplines, Introduction to Media Studies, Introduction to the study of communication. Media communication is perceived as a specific and mnovrstevný process, which is part of the wider structures of society and culture, and influenced by them and it is itself affected. Course will focus on various segments of the process of media communication and ways of "grasping" in terms of major theoretical and analytical approaches.
Students will acquire knowledge on the field of media and communication. Furthermore, - will be able to position his/her knowledge in broader disciplinary context, - will be able to reflect knowledge on media in the international relations, - will acquire elementary knowledge and methods in media (organizations, contents, audiences) analysis, - will be able to analyze and critically reflect the position of media in the life of individuals as well as of the whole society concerning the historical contexts.
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Prerequisites
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ability to work with specialized texts
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Assessment methods and criteria
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Written exam
- 80 % attendance on lessons - preparation for each seminar, the basic theoretical knowledge of specific subjects. (could be verified through written tests)
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Recommended literature
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Berger, A. A. Media analysis techniques. London 1998.
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Burton, G. - Jirák, J. Úvod do studia médií. Brno 2003.
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DeFleur, M. - Ballová, S. J. Teorie masové komunikace. Praha 1996.
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Dominick, J. R. The dynamics of mass communication. McGraw-Hill: London 1993.
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Fiske, J. Introduction to communication studies. London 1992.
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Livingstone, S. Making sense of television. London 1998.
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McQuail, D. Úvod do teorie masové komunikace. Praha 1999.
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Reifová, I. a kol. Slovník mediální komunikace. Praha: Portál, 2004.
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Schudson, M. Sociology of news. W. W. Norton company. 2003.
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