Course: Introduction to Media Communication Theory 1

« Back
Course title Introduction to Media Communication Theory 1
Course code KZU/TMKB1
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 3
Frequency of the course každoročně
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Course availability The course is available to visiting students
Lecturer(s)
  • Foret Martin, Mgr. Ph.D.
  • Sloboda Zdeněk, Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Lecture
Learning outcomes
The course is to introduce the fundamental characteristics of communication media as one of the basic types of communication. In this sense, directly follows and develops knowledge in particular disciplines, Introduction to Media Studies, Introduction to the study of communication. Media communication is perceived as a specific and mnovrstevný process, which is part of the wider structures of society and culture, and influenced by them and it is itself affected. In the first part, students learn the basic concepts associated with the process of media communication, the method and possibilities of their use for the description of media communication. Basic theoretical and methodological anchor will be defined in relation to knowledge, theory and methods of other social-and humanities disciplines. In the second part will focus on various segments of the process of media communication and ways of "grasping" in terms of major theoretical and analytical approaches.
Students will acquire knowledge on the field of media and communication. Furthermore, - will be able to position his/her knowledge in broader disciplinary context, - will be able to reflect knowledge on media in the international relations, - will acquire elementary knowledge and methods in media (organizations, contents, audiences) analysis, - will be able to analyze and critically reflect the position of media in the life of individuals as well as of the whole society concerning the historical contexts.
Prerequisites
ability to work with specialized texts

Assessment methods and criteria
Written exam


Recommended literature
  • Berger, A. A. Media analysis techniques. London 1998.
  • Burton, G. - Jirák, J. Úvod do studia médií. Brno 2003.
  • DeFleur, M. - Ballová, S. J. Teorie masové komunikace. Praha 1996.
  • Dominick, J. R. The dynamics of mass communication. McGraw-Hill: London 1993.
  • Fiske, J. Introduction to communication studies. London 1992.
  • Livingstone, S. Making sense of television. London 1998.
  • McQuail, D. Úvod do teorie masové komunikace. Praha 1999.
  • Reifová, I. a kol. Slovník mediální komunikace. Praha: Portál, 2004.
  • Schudson, M. Sociology of news. W. W. Norton company. 2003.
  • Volek, Jaromír - Jirák, Jan - Köpplová, Barbara. (2006). "Mediální studia: východiska a výzvy.". Pp. 8-20 in Mediální studia 1 (1).
  • Volek, Jaromír. (2003). "Mediální studia mezi kritikou ideologie a kritikou informace.". Pp. 11-34 in Média a realita 1. Brno: Masarykova universita v Brně.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts Study plan (Version): Journalism (2022) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Journalism (2019) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Journalism (2022) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Journalism (2019) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Journalism (2019) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Arts Study plan (Version): Journalism (2022) Category: Journalism, library science and informatics 3 Recommended year of study:3, Recommended semester: Winter