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Lecturer(s)
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Foretová Petra, Mgr. Ph.D.
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Faltýnek Dan, doc. Mgr. Ph.D.
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Course content
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1. Introductory session: Course overview and completion requirements. The role of communication in modern society. 2. Academic interest in communication: From rhetoric to contemporary communication studies. The communicative turn in the social sciences. Mathematical theory of communication. 3. Defining communication, or what we are actually analyzing: Selected concepts: behavior, social interaction, social action. Basic conceptualizations of communication, or why one definition is not enough. Boundaries of (non-)communication: interaction with AI chatbots (stochastic parrots). 4. Theoretical approach to communication and its specifics: What a theory is and what purpose it serves, quality criteria for theories, and distinguishing scientific knowledge from popular communication literature. 5. Selected communication models: What communication models are and what purpose they serve in communication theory. 6. Rhetoric and its contribution to communication theory: Persuasion and manipulation: selected theories and approaches to analyzing persuasion and manipulation. 7. Selected theories of interpersonal communication 1: Goffman's concept of interaction management and impression management. 8. Selected theories of interpersonal communication 2: Expectancy Violations Theory (Judee Burgoon). Uncertainty Reduction Theory. Theories of nonverbal deception detection. 9. Selected theories of nonverbal communication 1: Basic conceptualization of the nonverbal domain according to M. Knapp. 10. Selected theories of nonverbal communication 2: Selected analytical approaches to nonverbal communication. 11. Conversation as a fundamental form of communication: Specifics of natural conversation. 12. Selected theories of communication and culture: Cultural dimensions of communication. The concept of linguistic politeness in different cultures. 13. Summary of course content and integration of theories: What connects theories into a unified framework.
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Group work
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Learning outcomes
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The course offers a comprehensive overview of the main theoretical approaches, concepts, and terms in the field of social communication. It traces the development of the discipline from its rhetorical roots and persuasion analysis to contemporary challenges, including topics related to generative artificial intelligence tools. Emphasis is placed on distinguishing a scientific approach to communication from a popularizing view of communication. Students will become familiar with key theories of interpersonal communication, the conceptualization of the nonverbal domain, theories of natural dialogue, and the concept of cultural dimensions of communication. The course aims toward applying theoretical knowledge to analyze specific communication situations and presents possibilities for integrating individual theories into a shared analytical framework.
Students can explain key theoretical approaches, concepts, and models in the field of social communication. Students can apply specific theories to selected communication situations. Students distinguish between a scientifically grounded approach to communication and a popularizing view of communication. Students connect and synthesize individual theoretical concepts into a coherent analytical framework for examining communication phenomena.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written exam
Ungraded Credit Requirements: - Regular active participation in lectures (maximum of 2 absences allowed). - Knowledge of assigned readings. - Completion of continuous assignments throughout the semester. Exam Requirements: - Written exam covering the topics discussed during the given academic year.
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Recommended literature
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Bonvillain, N. Language, Culture, and Communication: The Meaning of Messages. 4. vydání. New Jersey 2003.
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Donsbach, Wolfgang. (2008). The International Encyclopedia of Communication.
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Griffin, E., Ledbetter, A., & Sparks, G. A first look at communication theory. (9th ed.). New York. 2015.
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Griffin, Em; Leddbetter, Andrew M., Sparks, Glenn G. (2022). First Look at Communication Theory. 11. vydání. New York.
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Jensen, B. K. A Handbook of Media and Communication Studies. London 2002.
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Kiesling, S. F.; Paulston, Ch. B. Intercultural Discourse and Communication. Oxford 2005.
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Littlejohn, Stephen, W., Foss, Karen, Oetzel, John, A. A.;. (2025). Theories of Human Communication, Thirteenth Edition.
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Mortensen, C.D. (Ed.). Communication Theory (2nd ed.). London. 2008.
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Ruben, B.D. (Ed.). Interdisciplinary Approaches to Human Communication. London. 2003.
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