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Lecturer(s)
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Foretová Petra, Mgr. Ph.D.
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Course content
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1. Introduction to the study of communication. History of study of communication within the traditional isciplines Monodisciplinary, interdisciplinary and transdisciplinary tradition of communication inquiry. Communication studies as a discipline or as a field. 2. Approaches and paradigms of commucation inquiry. Basic terms of theory of science: paradigm, theory, concept, methodology, method. Humanities and social sciences. Qualitative or quantitative empirical research or analytical inquiry. 3. Communication studies as a Discipline. Basic tradition of communication inquiry (T. Craig). Rhetorical, semiotic, fenomenological, cybernetic, sociocultural a social psychological tradition, tradition of critical theory. 4. The key methods and modes of theoretical communication inquiry. Qualitative or quantitative methods/techniques of research. Integrative research (B. Fay). 5. The role of the text in the process of communication (text from the production point of view (inc. the structure of the text versus text from the reception point of view (interaction between text and the reader); text polysemy: U. Eco, S. Hall, P. Hartley, D. Morley. The theory of coding and decoding. Dominant, negotiated and oppositional reading; 6. Interpretative approaches to the commucation process: hermeneutic reading; interpretation vs. analysis (understanding vs. explanation); intertexual and interdiscursive text analysis. 7. Pragmatics. Pragmatic aspects of communication process. The speech acts theory. The cooperation principle. Analysing politeness. The critics of pragmalinguistical approach to language (critical discourse analysis). 8. Paradigms of nonverbal communication inquiry. Multimodal discourse analysis vs. social psychological approach vs. antropological approach to the nonverbal behaviour. 9. How to analyse verbal interaction. Analysing communication or verbal interaction? Interactional, discoursive and struktural (semiotical) approaches to the verbal communication. 10. How to study computer-mediated communication (CMC). Impersonal, Interpersonal and hyperpersonal model of interpersonal CMC (J. Walther). 11. How to analyse conversation. The specifics of analysing conversation. Ethnometodological tradition of dialog analysis. Discursive approach to the analysis of converstation.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written exam, Student performance
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Recommended literature
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Carey, J. (1989). Communication as culture. Essays on Media and society.. London.
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Craig, T. (1999). Communication theory as a field. Communication Theory, 9(2), 199-161..
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Eco, U. (1995). Interpretácia a nadinterpretácia. Bratislava.
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Eco, U. (2010). Lector in fabula. Praha.
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Fay, B. (2002). Současná filosofie sociálních věd. Praha.
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Griffin, M. (2008). First Look at Communication Theory. New York.
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Hendel, J. Kvalitativní výzkum. Praha 2006.
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Hubík, S. (1994). K postmodernismu obratem k jazyku. Boskovice: Albert.
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Chandler, D. (2002). Semiotics: The Basics.. Oxon.
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KOŘENSKÝ, J., HOFFMANOVÁ, J., JAKLOVÁ, A., MÜLLEROVÁ, O.: . Komplexní analýza komunikačního procesu a textu. České Budějovice.
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NORDENSTRENG, K. (2007). Discipline or Field? Soul-searching in Communication Research. Nordicom Review, Jubilee Issue, s. 211?222..
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Punch, F. K. (2009). Úspěšný návrh výzkumu. Praha.
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Silverman, D. (2005). Interpreting Qualitative Data: Methods for Analysing Talk, Text and Interaction. London.
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Silverman, D. (2005). Jako robiť kvalitatívny výskum: praktická príručka. . Bratislava.
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Trampota, T., Vojtěchovská, M. (2010). Metody výzkumy médií. Praha.
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Vybíral, Z. (2009). Psychologie komunikace. Praha: Portál.
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