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Lecturer(s)
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Peterová Věra, Mgr. Ph.D.
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Course content
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1. Media content - concepts, approaches to study and trends 2. Media audience - concepts, approaches to study and trends 3. Media as economic and political institutions 4. Media Production I. (method of creating the media production, intervening factors and processes of media production as information / discourse) 5. Media Production II. (different conceptualisation of the concept of media production, selected theoretical / analytical approaches to studying media production) 6. Audience I. (characteristic of the audience, the relationship of audiences to other segments of the process of mass communication, various concepts conceptualisation of the audience) 7. Audience II. (selected theoretical / analytical approaches to study audience) 8th Effects MK I (defining the concept, conceptualizing in terms of different theoretical approaches) 9. Effects MK II (classification of effects, historical outline of the development study effects MK) 10. Prospects 11.- 12. Current Topics of MS
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Learning activities and teaching methods
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Work with Text (with Book, Textbook)
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Learning outcomes
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The course builds on the Media Studies I. course and further develops and thematizes the issues outlined therein. It aims to describe the basic characteristics of the media as a socio-cultural phenomenon, the individual segments and levels of the media communication process and the possibilities of their systematic research, which is interpreted from different theoretical and analytical positions. Emphasis is placed on the interconnection of MS with other disciplines dealing with the same subject (interdisciplinarity). The final part of the course is devoted to the current key topics addressed by MS.
- Ability of critical analysis of advanced academic literature in Czech and English - Demonstration their understanding of contemporary academic literature on the topics discussed in the class - acquitance with the contemporary themes in cultural/medial studies - awareness of existing knowledge of cultural diversity, approached from pluralistic perspective - ability to discuss on cultural, media and societal topics related to the Media studies
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Prerequisites
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The course builds on the Media Studies I course and further develops and thematizes the issues outlined therein.
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Assessment methods and criteria
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Oral exam, Student performance
Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test. Exam: An oral exam on topics covered in Media Studies I and Media Studies II.
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Recommended literature
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Barker, Ch. Slovník kulturálních studií. Praha 2006.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Bhabha, H. The location of culture. London 1994.
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Cook, G. The discourse of advertising. London 1992.
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Dahlgreen, P. What´s the meaning of this? Viewers plural sense making of Tv news. In: Culture and Power: Media, Culture and Society reader. London 1994.
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Eldridge, J. GUMG. Vol I.: News content, language and visuals. London 1995.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Krippendorff, K. Contant analysis: an introduction to its methodology. London 1980.
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Livingstone, S. Making sense of television. London 1998.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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Warnick, B., Inch, E. S. Critical thinking and communication. The use of reason in argument. New York 1989.
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