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Lecturer(s)
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Peterová Věra, Mgr. Ph.D.
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Course content
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. communication / media studies (MS) and media communication (MK) 2. interdisciplinary nature of MS and space in the science systems 3. methodological and conceptual apparatus of MS, stocktaking and specification concepts of structure of MK 4. outline of the development of exploration of MK (overview of basic epistemological, theoretical and analytical approaches) 5. paradigmatic structure of communication/media studies I. (ideological sources and background for exploration of MK - Overview) 6. paradigmatic structure KMS II. (positivist-interpretative epistemology, postpozitivismus - Constructivism - a critical approach - Pragmatism) 7. MS as a Humanities/ MS as the social sciences 8. key concepts, personalities 9. cognitive-empirical tradition of MS (background, key concepts, personalities) 10. Technology can communicate traditions MS (background, key concepts, personalities) 11. critical-speculative tradition of MS (background, key concepts, personalities) 12. cultural traditions of MS (background, key concepts, personalities).
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Learning activities and teaching methods
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Work with Text (with Book, Textbook)
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Learning outcomes
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The course is aimed as an introduction into the issue of media studies.
- Ability of critical analysis of advanced academic literature in Czech and English - Demonstration their understanding of contemporary academic literature on the topics discussed in the class - acquitance with the contemporary themes in cultural/medial studies - awareness of existing knowledge of cultural diversity, approached from pluralistic perspective - ability to discuss on cultural, media and societal topics related to the Media studies
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Prerequisites
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Familiarity with basic theoretical concepts.
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Assessment methods and criteria
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Oral exam
Active participation on seminars, cooperation on collectively realised research, final report writting, final knowledge test.
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Recommended literature
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Altheide, D. L., & Schneider, C. J. Qualitative media analysis.
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Avery, R.K. - Eason, D. Critical perspectives on media and society. London 1991.
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Berger, A. A. Media and communication research methods: an introduction to qualitative and quantitative approaches.
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Berger, A. A. Popular Culture Genres. Newbury Park: Sage 1992.
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Fiske, J. Introduction to communication studies. London 1992.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Jenkins, H., Ford, S., & Green, J. Spreadable media: creating value and meaning in a networked culture.
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Knapp, H. (2014). Introductory statistics using SPSS. Thousand Oaks, Calif: SAGE Publications.
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Mareš, P., Rabušic, L., & Soukup, P. Analýza sociálněvědních dat (nejen) v SPSS.
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McRobbie, A. Aktuální témata kulturálních studií. Praha 2006.
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Miller, V. Understanding digital culture.
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Reifová, I. a kol. (2004). Slovník mediální komunikace.. Praha: Portál.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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Trampota, T. (2006). Zpravodajství.. Praha: Portál.
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Webster, J. G., Phalen, P. F., & Lichty, L. W. Ratings analysis: audience measurement and analytics.
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