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Lecturer(s)
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Sloboda Zdeněk, Mgr. Ph.D.
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Course content
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1. What is qualitative research. Qualitative thinking. 2. Areas of qualitative media research: organizations, contents, audiences. Research process - sample, flexibility, reflexivity, data collection, coding, interpretation. 3. Analytical approaches (grounded theory, ethnography, interest-research) and ethics of qualitative research. 4. Research methods: discourse and MC analysis, qualitative content analysis, in-depth and group interveiws, focus groups etc. 5. Conception of own research - topic, aims, decision on methodology. 6. Research instrument conception 7. Pre-test and its evaluation. Presentation of research aims and metodology. 8. Data collection. 9. Analysis and data processing: transcription, descriptive process, coding. 10. Analysis and data processing: interpretation. 11.-12. Work on own project: analysis, interpretation and preparation of the report. 13. Presentation and reflexion of own research and findings.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Work Activities, Activating (Simulations, Games, Dramatization)
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Learning outcomes
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The aim of this course is to introduce students with basic approaches within qualitative research. Main part of the course is to realise own (in groups) research project from its begenning to the very end applying the acquired methodological and analytical knowledge.
Students will acquire skills according to the course sylabus - methodological text reading, conception and realization of own research project, group work, presentation of own research and analysis. Course is profoundly practically oriented
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Prerequisites
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The prerequisite is the successful passing of introductory lectures to media research methods.
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Assessment methods and criteria
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Systematic Observation of Student, Seminar Work
Requirements for students: Preparation for each seminar, the basic theoretical knowledge of specific subjects. Credit: - 75 % aktivní účast na seminářích. - Sharing on a research Exam: knowledge of qualitative methodology.
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Recommended literature
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Bauer, M. W. - Gaskell, G. Qualitative researching with text, image and sound. London 2000.
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Creswell, J. W. Research design. Qualitative, Quantitative, and mixed methods approaches. London 2003.
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Fairclough, N. (1995). Media Discourse. London, Arnold.
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Gibson, B., & Hartman, J. Rediscovering grounded theory.
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Guillemin, M. ? Gillam, L. (2004). ?Etika, reflexivita a ?eticky důležité okamžiky? ve výzkumu.? in Biograf, 35. .
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Hendl, J. (2005). Kvalitativní výzkum: základní metody a aplikace. Praha: Portál.
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Jensen, K. B. - Jankowski, N. W. A handbook of qualitative methodologies for mass communication research, London 1993.
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Konopásek, Z. (2005). : Co znamená interpretovat text? In: M. Miovský, I. Čermák & V. Chrz, eds.: Kvalitativní přístup a metody ve vědách o člověku - IV: Vybrané aspekty teorie a praxe. . Olomouc: FF UP.
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Kuckartz, U., & McWhertor, A. Qualitative text analysis: a guide to methods, practice & using software.
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Mayring, P. (2002). Einführung in die qualitative Sozialforschung. . Basel, Beltz Verlag.
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Mikos, L. ? Wegener, C. (eds.) . (2005). Qualitative Medienforschung: Ein Handbuch. . Konstanz, UVK.
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Salmons, J. Qualitative online interviews: strategies, design, and skills.
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Sedláková, R. (2014). Výzkum médií: nejužívanější metody a techniky. Praha: Grada.
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Silverman, D. A very short, fairly interesting and reasonably cheap book about qualitative research.
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Strauss, A., Corbinová, J. (1999). Základy kvalitativního výzkumu. Boskovice: Nakladatelství Albert.
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Trampota, T. ? Vojtěchovská, M. (2010). Metody výzkumu médií. . Praha, Portál.
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