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Lecturer(s)
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Course content
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1) The historical approach to communication: developmental trends study the phenomenon. Duality relation subject - object of historical research in communication. "New History" of communication media. Different periodization of development communication. 2) Two perspectives of development of communication: competitive (extrusion forms) and additive (gain forms). Development of communication and co-existence as the preferred modes of communication? Technological determinism (the predominant communications technologies and their associated changes in the company). 3) Verbal communication as the dominant way (social) communication. The word as a form, medium, and technology. Specifics of the oral culture of communication, acoustic space. Narrative and myth. 4) Orality vs Literacy (McLuhan, Ong). The birth of writing and the birth of the alphabet - the first clash of communication and lost unity of communications. ("Scripture is inhuman" - Plato, Faidros). The history and the beginning of forgetting (Postman). 5) Space, time and communication (Innis). Writing as a first communication medium transcend time and space distances. The social status of literacy (literacy as the knowledge elite - the clergy, nobility, etc.) 6) Early Modern communication: oral, written, visual, multimedia (Burke). Communication Systems - States, church, business. Post a public means of conveying information - the international communications network. Correspondence as a mode of interpersonal communication. 7) Communications and technology I. Society and adaptation of new technologies in historical perspective. The dominant media, the transformation of communication patterns. Printing press (Gutenberg´s revolution and the emergence of so-called Gutenberg Galaxy), the beginnings of large-scale dissemination of the printed word. From oral to visual culture. Expanding literacy, constituting the so-called typographic man and the birth of a childhood. 8) Communication and Technology II. The beginnings of mass media. Industrial Revolution. New technology, new media: photography, telegraph, telephone, movie. The development of mass printing and mass communication. 9) The emergence of "Marconi Galaxy". Radio as a new medium of mass communication. The golden era and its end. Traditional telephony communication and its specifics. 10) A half-century domination of the television technology - a TV channel as the dominant public communication ("social glue" - the subject / topic of interpersonal communication) and as externalization of consciousness of mankind (McLuhan). "Beautiful World"? 11) Internet and new media, globalization, communication, communication history in a "mirror" cell phone / chat / social network of interpersonal communication, multimedia communication media - a new orality, return video, communications in the "global village". The birth of the so-called prozumenta communication (Toeffler). 12) Thinking about the history of communication. Logocentrism and Derrida's critique of culture and writing. The limits of technological determinism. Flusser´s definition of technical communication posthistorical era images.
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Learning activities and teaching methods
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Lecture
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Learning outcomes
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The aim of course is to reflect the changes of communication from a historical perspective. Development of communication is seen particularly in the context of technological, cultural and social changes. Attention is devoted to the prevailing modes of communication characteristic of each developmental period and their association with specific media ('medium with a message ") and the effects of the impact of new technologies on the transformation of communications and society via verba. whole and the mentality of the people. Students will be familiarized with the various theoretical approaches and interpretations of the evolution of communication from ancient times to the present days (McLuhan, Innis, Riesman, Burke, DeFleur, etc.)
Students acquire basic knowledge about the chosen historical events. Students acquire a set of key terms for interpreting the past in the appropriate theoretical framework. Students evaluate the role of the history in the present time.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written exam, Essay
Credit Requirements: - Regular active participation in the seminar - preparation for seminars (reading of assigned texts) - successful completion of final test Examination Requirements: - an essay on an chosen topic (5 pages) and its presentation; - Knowledge of topics discuseed in lectures
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Recommended literature
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Briggs, A., Burke, P. .: A Social History of the Media: From Gutenberg to the Internet. Cambridge: Polity, 2007..
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DeFleur, M. L. - Ball-Rokeach, S. Teorie masové komunikace. Praha: Karolinum 1996.
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Derrida, J. Gramatológia, Archa. Bratislava 1999.
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Flusser, V. Do univerza technických obrazů. Praha: OSVU 2001.
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Foucault , M. Slová a veci, Kalligram, Bratislav 2000.
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Myerson, G. Heidegger, Habermas a mobilní telefon. Praha 2003.
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THOMPSON, J. B. Média a modernita. Praha : Karolinum, 2004.
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Valček, P. Čas kentaurov. Kultúra času a komunikácia před vznikom písma. Bratislava: Iris 2000.
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