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Lecturer(s)
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Course content
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1) Introduction to publishing on the Internet - Web servers, RS / CMS, history. 2) Spectrum currently used in publishing systems, commercial, open 3) Publishing applications according to their applications (Portals, Magazines, Blogs, Websites) 4) The basic technology used for online publication. Scripting ASP, PHP, SQL database, user interface generators, offline applications. 5) The most commonly used RS / CMS: Nuke, Drupal, Plone, Typo3. The main points in common, differences 6) Publish text: Preparation of text for online publication, differences with the press, requirements document for publication on the Web 7) Text Publishing: Planning publications in CMS, the organization of advertising campaigns to text possibly. follow-up documents. Publishing cycle server 8) Evaluating success. Reference addresses, statistics, focus readers. Use tools to evaluate the content readers. 9) The issue of additional functions RS / CMS comments, chats, PhpBB, audit tools 10) Managing information on the web. Changes and cancellation of published articles, archiving tools, archiving, third parties 11) Security Web site news / editorial nature. Main risks 12) Specific types of information servers, Wiki, galleries, Digg, etc.
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Learning activities and teaching methods
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Lecture, Work with Text (with Book, Textbook)
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Learning outcomes
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The aim of the course is to acquaint students with the functioning of electronic publishing systems in the Internet environment. The seminar discussed the development of the Internet and modern methods of publication of information on it within the framework of Gopher and WWW. Students will explain the basic technology used for publishing on the Web (feature servers, ASP, PHP, SQL) and applications (MS, CMS) on the example of real news and current affairs sites. There will also be familiar with modern systems like Web 2.0 (blogs, Digg, Wiki, etc..). Gained knowledge, students will be able to verify the simulated RS online journal. The purpose is to make the trainee, who is in real situations (eg, at the instigation of online periodical editors) forced to use one of these technologies were capable of immediate work is otherwise the unknown applications and knew its technological background, at least on a scale which he it will be easier to navigate.
Student will be famiar with the production processes of electronical publishing systems in the internet environment.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral exam, Student performance
Credit: 3 / 5 active participation. Written test (20 questions, min. 16 points). Colloquium: screening knowledge gained in the course
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Recommended literature
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Bell, D.-Kennedy, B.M. (2000). The Cybercultures reader. Routledge. London.
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Dennis, E.E.-Meriil, J.C. Media debates : great issues for the digital age.
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Dvořáček M., Stuchlík J. Reklama na Internetu.
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