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Lecturer(s)
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Esparza Daniel, Mgr. Ph.D.
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Course content
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In this course, following topics will be studied: 1. Definitions of tourism and types of tourism. 2. Marketing and tourism: Branding: How to create a logo and motto. 3. Brief notions of language and publicity 4. Brief analysis of promotion tourist videos (Spain, Czech Republic and Peru) 5. Practice work. 6. Corrections and development of the practice work. 7. Miscelaneous: a) Brief history of the genesis of tourism; b) Main tourist destinations in the World.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work Activities, Activating (Simulations, Games, Dramatization)
- Preparation for the Course Credit
- 25 hours per semester
- Attendace
- 25 hours per semester
- Homework for Teaching
- 25 hours per semester
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Learning outcomes
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The aim of this course is to apply the knowledge of students who study Spanish philology (linguistics, literature, history, culture) in using it to develop language skills in marketing. This course is preferible focused on the development of tourist destinations (Spain and Latin America).
Knowledge of subject matters specified in go goals of the course.
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Prerequisites
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Minimum B2-C1 (Spanish)
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Assessment methods and criteria
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Oral exam, Student performance, Final Report
1. The condition of successful passing is an active participation and following fulfilment of teacher's conditions. 2. Presentation 3. To prepare exercises during the lessons 4. Final report
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Recommended literature
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Ordozgoiti de la Rica, R. e Ignacio Pérez Jiménez. (2003). Imagen de Marca. Madrid: Esic.
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Rey Reguillo. (2007). Cine, Imaginario y Turismo: Estrategias de Seducción. Valencia: Tirant lo Blanch.
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VV.AA. (2006). Marketing de Destinos Turísticos. Alcalá de Guadaira: Mas, S.L.
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