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Lecturer(s)
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Schwartzhoffová Eva, Ing. Ph.D.
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Course content
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1. Spa introduction - definitions, role, spas and tourism. 2. Historical development of spa tourism. 3. Typology of Czech spa resorts, most significant spas in Europe and in the world. 4. Spa tourism as an economic systém, benefits to the society, legislation around spa tourism. 5. Organization of spas, types of spas treatment. 6. Spa products, services, procedures. 7. Wellness - hotel, spas, beauty wellness. 8. Wellness centres - equipment, locality, certification. 9. Other supplementary services - regeneratin, sport, leisure.
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Semestral Work
- 15 hours per semester
- Attendace
- 13 hours per semester
- Homework for Teaching
- 20 hours per semester
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Learning outcomes
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The course focuses on spas and wellness as two specific forms of tourism. The students will learn about the organization of spas, spa topography, spa products, services and procedures including spa wellness.
The student will know the main spa towns and resorts in the Czech Republic. The student will know the main indications - i.e. what is cured in which spa. The student will know the content and meaning of the term "wellness".
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Prerequisites
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Basic principles of tourism - subject of bachelor 's study. Knowledge of basic terminology and orientation in the area of tourism.
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Assessment methods and criteria
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Student performance
Requirements Participation in at least two direct teaching session. Semester paper on a given topic.
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Recommended literature
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Bookman, M. Z. (2007). Medical tourism in developing countries. New York: Palgrave Macmillan.
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Burachovič, S., & Wieser, S. (2001). Encyklopedie lázní a léčivých pramenů v Čechách, na Moravě a ve Slezsku. Praha: Libri.
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Cathala, H. (2007). Wellness: od vnějšího pohybu k vnitřnímu klidu. Praha: Grada Publishing.
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Cohen, M., & Bodeker, G. (2008). Understanding the global spa industry: Spa management. Amsterdam: Elsevier Butterworth-Heinemann.
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Černý, B. V. (1969). Základy ekonomiky lázeňství. Praha: Balnea.
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Čurda, J. et al. (2007). České lázně a lázeňství. Praha: Ministerstvo pro místní rozvoj.
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Hall, M. C. (2013). Medical tourism. London: Routledge.
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Institutu obchodu a cestovního ruchu. (2006). Moderní trendy v hotelnictví - wellness. Praha: MAG Consulting.
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Knop, K. (1999). Lázeňství: ekonomika a management. Praha: Grada.
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Křížek, V. (1987). Obrazy z dějin lázeňství. Praha: Avicenum.
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Lesová, M. (2008). Wellness a hotelové sporty. Praha: Vysoká škola hotelová.
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Mlejnková, L. (2007). Lazeňství [CD-ROM]. Praha: Oecomica.
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Poděbradský, J. (2008). Wellness v ČR. Praha: Ministerstvo pro místní rozvoj ČR.
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Puczkó, L., & Smith, M. (2009). Health and wellness tourism. Amsterdam: Elsevier Butterworth-Heinemann.
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Seifertová, V. (2003). Marketing v lázeňském cestovním ruchu. Praha: Pragoline.
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