Course: Enterprise marketing

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Course title Enterprise marketing
Course code KRL/KPDNK
Organizational form of instruction Lecture + On-line Activities
Level of course Master
Year of study not specified
Semester Winter and summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Schwartzhoffová Eva, Ing. Ph.D.
Course content
A firm and business, definition of the term. Definition of small and middle-sized businesses according to the EU. The role of a businessman/woman. Definition of a businessman/woman, a self-earner, an owner, a manager. Legislative amendment in CR - Business law and the Commercial code. Types and forms of business. Trades, MSP. Starting business activity. Foundation and creation of a firm. A course of business activity. Relations with state authorities, banks, revenue authority, health insurance, social security. Entrepreneurial purpose. Taxes, accounting agenda. Liquidation of a firm - liquidation and expiration of a firm. Business support in our country and in EU. Economic chamber, business associations. Counselling. Specific business forms. Legislative amendments of entrepreneurship in CR.

Learning activities and teaching methods
Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
  • Preparation for the Exam - 16 hours per semester
  • Attendace - 13 hours per semester
  • Semestral Work - 20 hours per semester
  • Homework for Teaching - 26 hours per semester
Learning outcomes
The aim of the course is to familiarize students with the basic concepts and terms from the area of trade and commercial business. Attention is paid to small and medium-sized business. Are explained the activity, which are related to everyday business life.
The ability to apply theoretical information in practice. Will be capable of founding and managing a private firm. Will know how to deal with government offices and other public agencies, such as the Social Security Office, health insurance companies and the Finance (Tax) Office. Any student who has completed this course will be able to what is necessary to acquire a business licence. The student will understand the principles of keeping books, keeping tax and personnel records and how to fill out tax forms.
Prerequisites
Must have completed the subject "Economic and Business Legislation".

Assessment methods and criteria
Student performance, Written exam

Requirements Class attendance - 50% presentation of asigned task.
Recommended literature
  • Schwartzhoffová, E. (2010). Podnikání v rekreologii. Olomouc: Univerzita Palackého.
  • Srpová, J., & Řehoř, V. (2010). Základy podnikání: teoretické poznatky, příklady a zkušenosti českých podnikatelů. Praha: Grada Publishing.
  • Veber, J., & Srpová, J. (2008). Podnikání malé a střední firmy. Praha: Grada.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Physical Culture Study plan (Version): Sports Training and Management of Sports (2019) Category: Physical education and sport 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Physical Culture Study plan (Version): Physical Education and Sports - Recreology (2019) Category: Physical education and sport 1 Recommended year of study:1, Recommended semester: Summer