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Lecturer(s)
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Rončák Miroslav, Mgr.
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Schwartzhoffová Eva, Ing. Ph.D.
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Course content
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unspecified
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Preparation for the Exam
- 8 hours per semester
- Homework for Teaching
- 8 hours per semester
- Attendace
- 26 hours per semester
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Learning outcomes
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The aim of the course is to present to students how the tourist destination manages and organizes tourism including marketing communication to market. Content is also the territorial division on the tourist regions and areas, the theory of destination management including the role of destination agency,
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Prerequisites
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unspecified
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Assessment methods and criteria
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Didactic Test
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Recommended literature
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Bieger, T., Beritelli, M. (2013). Manegement von Destinationen. Mnichov.
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Holešínská, A. (2012). Destinační management jako nástroj regionální politiky. Brno.
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Kotíková, H., Schwartzhoffová, E. (2014). Cestovní ruch a rekreace - organizace, řízení a marketing v destinaci. Olomouc.
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