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Lecturer(s)
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Kadlec Jaromír, doc. Mgr. Dr.
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Course content
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This practical course will introduce the issues of international business. The basics of globalisation strategy, market selection methods, information gaining techniques, inevitable changes in conception and product strategy, business, communication and prices will be discussed in detail. The attention is also paid to financial questions and strategies against the threats related to the globalisation of world economics. The students, in small groups, will work out case study projects and present the results of their work to their fellow students. The students will be trying to find solutions to problems occurring in multinational companies.
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Learning activities and teaching methods
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Lecture
- Attendace
- 24 hours per semester
- Homework for Teaching
- 50 hours per semester
- Preparation for the Exam
- 46 hours per semester
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Learning outcomes
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This practical course will introduce the issues of international business.
Familiarisation with economic notions and relations in French language.
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Prerequisites
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Course KRF/OJ7.
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Assessment methods and criteria
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Mark, Oral exam, Analysis of linguistic
Active participation and fulfilment of all requirements set by teacher.
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Recommended literature
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Généreux, J. (2001). Introduction a l´économie. SEUIL.
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Montbrial, T. a Fauchart, E. (2001). Introduction a l´économie: Microéconimie, macroéconomie, 2e édition. Dunod.
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Rainelli, M. (2003). La nouvelle théorie du commerce international. La Découverte.
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