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Lecturer(s)
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Ondrušková Dana, Ing. Ph.D.
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Kadlec Jaromír, doc. Mgr. Dr.
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Course content
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Introduction Product Customer Price Distribution Communication Sales Department Contacting clients via email. Scheduling appointments. Business Meeting Solution Selling
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Homework for Teaching
- 25 hours per semester
- Attendace
- 25 hours per semester
- Preparation for the Course Credit
- 25 hours per semester
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Learning outcomes
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The objective of this course is to provide an understanding of the fundamental principles of marketing, while allowing practice in various situations related to product management, communication, sales, and customer relationships.
The student is able to appropriately use vocabulary in various situations involving a wide range of marketing activities.
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Prerequisites
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Completion of the course "Professional Language for Business Management 1" is required.
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Assessment methods and criteria
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Student performance, Systematic Observation of Student, Written exam
Completion of the course is contingent on the student's attendance in classes, systematic preparation for individual lessons, and active participation in seminars.
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Recommended literature
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Blanc, M.-A, Le Gall M.-P. (2006). Toute la fonction commerciale. Paris.
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Koníčková, Š. (2013). Notions fondamentales d'économie et de gestion. Olomouc.
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Kotler, P., Keller, K., Manceau, D., Dubois B. (2009). Marketing, management. Paris.
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