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Lecturer(s)
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Kadlec Jaromír, doc. Mgr. Dr.
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Pisklák Stanislav, Mgr.
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Course content
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1. Globalization strategy 2. Methods of market selection, techniques of obtaining information -market analysis: qualitative and quantitative methods 3. Marketing information system -internal information system -marketing reporting system -support analysis of marketing decisions 4. Necessary changes in conception and product strategy -brand management -quality
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Attendace
- 24 hours per semester
- Homework for Teaching
- 24 hours per semester
- Preparation for the Course Credit
- 12 hours per semester
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Learning outcomes
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The objective of this practical course is to enrich the students' knowledge of vocabulary related to international trade and strategical marketing. The course includes case studies, on which the students work in small teams and the results of their work are presented in the class. The students try to find solutions to problems which they can face in international corporations.
In the course, the students will learn the basic knowledge and skills in the following scope and they will be able to demonstrate them in the exam: Students are able to analyse texts and take part in a discussion on international trade and strategical marketing.
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Prerequisites
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None.
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Assessment methods and criteria
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Student performance, Written exam
- regular attendance and preparation for the seminar, active participation - fulfillment of all the requirements set by the teacher
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Recommended literature
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Kidlesová, Z., Priesolová, J. (2010). Le français dans léconomie. Francouzština v hospodářství. Praha 4.
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Legrand, Ch., Martini, H. (2008). Commerce international. Paris.
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Rainelli, M. (2003). La nouvelle théorie du commerce international. La Découverte.
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