| Course title | Specialised Language 2 |
|---|---|
| Course code | KRF/ODBJ2 |
| Organizational form of instruction | Lecture + Seminar |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 4 |
| Language of instruction | French |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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1. Introduction to marketing 2. Product 3. Customer 4. Price 5. Distribution 6. Communication 7. Sales department 8. Adressing the clients via e-mail. Arrange an appointment. 9. Business meeting 10. Sale of solutions 11. Presentation of a team work, feedback
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| Learning activities and teaching methods |
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Projection (static, dynamic), Activating (Simulations, Games, Dramatization)
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| Learning outcomes |
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The objective of this course is to learn the vocabulary of marketing and negotiation, to learn to communicate with the customer in writing and speech. The students are able to apply the basic methods of modern marketing, including the international elements and the use of Internet. As the stategical issues will be delt with in further courses, the emphasis is put on operative marketing. Usually, a lecture is given by a professional from the field. The course is designed in an interactive way using innovative methods in the context of e-learning environment Moodle. Students work with the up-to-date materials and thus acquire the active vocabulary of economics meeting the needs of the labour market.
In the course, the students will learn the basic knowledge and skills in the following scope and they will be able to demonstrate them in the exam: The students are able to explain the basic concepts of marketing and to use them in negotiation with the customer. |
| Prerequisites |
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Course KRF/ODBJ1.
KRF/ODBJ1 ----- or ----- KRF/OJ1 |
| Assessment methods and criteria |
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Oral exam, Written exam
E-learning work by means of the Moodle interface. Recording new vocabulary, responding to discussions, fulfillment of the tasks assigned in Moodle, downloading of the mandatory readings. The course is completed by a test of vocabulary and an exam consisting of a case study and a test of the acquired knowledge. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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