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Lecturer(s)
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Cassiere François, Dr.
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Kadlec Jaromír, doc. Mgr. Dr.
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Ralet Patrick, Dr.
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Rochette Corinne, prof.
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Course content
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1. E-marketing and its objectives online marketing strategies pricing ensuring distribution information about customers 2. Internet sale support promotion banner ads visitor tracking reference
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Homework for Teaching
- 13 hours per semester
- Attendace
- 12 hours per semester
- Preparation for the Course Credit
- 25 hours per semester
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Learning outcomes
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The course focuses on the rapidly emerging type of business transactions, i.e. E-commerce. The objective of the course is to present E-marketing and sale support.
In the course, the students will learn the basic knowledge and skills in the following scope and they will be able to demonstrate them in the exam: The students are able to propose the e-marketing strategies and to explain the particularities of the sale support on the Internet in French.
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Prerequisites
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None.
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Assessment methods and criteria
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Written exam
Active participation in class; to meet the requirements of the credit test.
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Recommended literature
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Ducreux, J.-M. (2011). Le grand livre du marketing: Connaitre pour comprendre, Positionner pour durer, Concevoir pour convaincre, Déployer pour réussir. Paris.
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Lannoo P., Ankri C. (2009). E-marketing et e-commerce. Ivry-sur-Seine.
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Soulez, S., Halla, S., Himber, T. (2012). Exercices de Marketing : Marketing stratégique, Comportement de l'acheteur et gestion de la relation client Marketing opérationnel.. Paris.
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Stenger, T., Bourliataux-Lajoinie S. (2011). E-marketing & e-commerce - Concepts, outils, pratiques. Paris .
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Volle, P., Isaac, H. (2011). E-commerce. Paris.
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