Palacký University Olomouc
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for academic year 2024/2025
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Course: French Marketing 2

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Course title French Marketing 2
Course code KRF/FMK2N
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 2
Semester Winter and summer
Number of ECTS credits 2
Language of instruction French
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Ralet Patrick, Dr.
  • Hildenbrand Zuzana, Mgr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
  • Attendace - 13 hours per semester
  • Preparation for the Course Credit - 25 hours per semester
  • Homework for Teaching - 12 hours per semester
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
Student performance, Written exam

Recommended literature
  • Ducreux, J.-M. (2011). Le grand livre du marketing: Connaitre pour comprendre, Positionner pour durer, Concevoir pour convaincre, Déployer pour réussir. Paris.
  • Kotler, P., Keller, K., Manceau, D., Dubois B. (2009). Marketing, management. Paris.
  • Pastore-Reiss, E. (2006). Le marketing durable. Paris.
  • Sanjaume, A., Caplier, A. (2010). Marketing comportemental. Paris.
  • Soulez, S., Halla, S., Himber, T. (2012). Exercices de Marketing : Marketing stratégique, Comportement de l'acheteur et gestion de la relation client Marketing opérationnel.. Paris.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts Study plan (Version): French oriented on applied economics (2019) Category: Philological sciences 2 Recommended year of study:2, Recommended semester: Winter
Palacký University Olomouc, date of update: 30.04.2025 23:58. Data created for academic year 2024/2025