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Lecturer(s)
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Kadlec Jaromír, doc. Mgr. Dr.
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Matoušková Jiřina, Mgr. Ph.D.
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Course content
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1/ typology of tourism 2/ characteristics and classification of travel agencies 3/ accommodation and hospitality 4/ catering services in tourism 5/ transport in tourism 6/ starting a travel agency 7/ services offered by a travel agency 8/ marketing of tourism 9/ new trends in tourism
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Homework for Teaching
- 50 hours per semester
- Attendace
- 25 hours per semester
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Learning outcomes
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The objective of this course is to make the students familiar with the basics of tourism focused on France and the francophone countries. The emphasis is put on learning practical knowledge related to the administration of a travel agency, organization of tours and communication between the employees and the clients.
To get the basic knowledge about tourism. To be able to find solutions to every-day situations ocurring in a travel agency.
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Prerequisites
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None.
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Assessment methods and criteria
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Written exam
1. regular attendance and active participation in the seminars 2. presentation
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Recommended literature
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Bouthier, C. ? Peyroutet, C. (2010). Le tourisme en France.. Paris: Nathan scolaire.
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Gersal, F. (2010). Les 1000 lieux qu'il faut avoir vus en France.. Paris: Flammarion.
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Indrová, J. (2009). Cestovní ruch (základy).. Praha: Oeconomica.
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Ryglová, K. (2009). Cestovní ruch: soubor studijniích materiálů.. Ostrava: Key publishing.
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