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Lecturer(s)
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Bellová Jana, Ing. Ph.D.
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Filipec Ondřej, Mgr. et Mgr. Ph.D.
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Course content
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1. Business man - the personality of a business man. 2. How to start your business. 3. Establishment of a business. 4. Values and segments of customers. 5. What can be learnt from the competition. 6. Product. 7. Testing of the product - feedback. 8. The heart of business. 9. Customer relationship. 10. Costs. 11. Financial statements and accounting. 12. Financial possibilities for small companies. 13. Summary
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization)
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Learning outcomes
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The aim of the subject is to get the students acquainted with the legal and economic aspects of cross-border business.
Student - gains the knowledge from the area of business including legal and economic aspects - is able to understand the interconnectivity between economic and legal aspects of global economics - is able to apply the gained knowlede in real life
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Prerequisites
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Completion of this course is not conditional upon completion of some other courses.
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Assessment methods and criteria
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Student performance, Written exam
Requirements on students to pass: Active participation in the seminars including continuous fullfilment of tasks required by the teacher ( MOODLE).
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Recommended literature
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Knight, K. (2020). First time enterpreneur? Set your strategy, master your mindset and turn your business into reality.
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Pinson, L. (2014). Steps to small business start-up..
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