Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
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Course: Management a marketing

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Course title Management a marketing
Course code KPG/KMGM@
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Hendrych Lumír, Mgr. Ph.D.
  • Šmelová Eva, prof. PhDr. Ph.D.
  • Opletalová Alena, Ing. Ph.D.
  • Hanáková Soňa, PhDr.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • ARMSTRONG, M. STEPHENS, T. Management a leadership. Praha: Grada Publishing, 2008. 268 s. ISBN 978-80-247-2177-4..
  • FAKTOR, přeložil Tomáš JUPPA. Praha: Grada Publishing, 2007. 788 s. ISBN 978-80-247-1359-5..
  • KARLÍČEK, M. a kol. (2018). Základy marketingu. Praha:Grada.
  • KOTLER, Philip a Kevin Lane KELLER. Marketing management. Přeložil Štěpánka ČERNÁ, přeložil Viktor.
  • VAŠTÍKOVÁ, M. Marketing služeb - efektivně a moderně. Praha: Grada Publishing a.s., 2008. 232 s. ISBN 978-80-247-2721-9..
  • VYSEKALOVÁ, J., VYDROVÁ, J., ?STRNAD, P. Marketing: pro střední školy a vyšší odborné školy. Praha: Fortuna: 2006. 247 s. ISBN 978-80-716-8979-9..


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Pedagogic Competence and Common ground Subjects (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Palacký University Olomouc, date of update: 22.01.2025 00:00. Data created for academic year 2024/2025