Course: Marketing management of educational and training institutions

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Course title Marketing management of educational and training institutions
Course code KPG/KMAR@
Organizational form of instruction Lecture
Level of course Master
Year of study 2
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Šmelová Eva, prof. PhDr. Ph.D.
  • Hendrych Lumír, Mgr. Ph.D.
  • Opletalová Alena, Ing. Ph.D.
  • Kaněčková Eva, Mgr.
  • Hanáková Soňa, PhDr.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • CIMBÁNÍK, Tomáš a Jiří GRENAR. Základy marketingu s aplikací do školního prostředí: Studijní texty pro distanční vzdělávání. Olomouc: Univerzita Palackého v Olomouci, 2010. ISBN 978-80-244-2575-7..
  • DRUCKER, P. Řízení neziskových organizací. Praha: Management Press, 1994. ISBN 80-85603-38-1..
  • FAKTOR, přeložil Tomáš JUPPA. Praha: Grada Publishing, 2007. 788 s. ISBN 978-80-247-1359-5..
  • KARLÍČEK, M. a kol. Základy marketingu. Praha: Grada Publishing, 2013. 256 s. ISBN 978-80-247-8240-9..
  • KOTLER, Philip a Kevin Lane KELLER. Marketing management. Přeložil Štěpánka ČERNÁ, přeložil Viktor.
  • SVĚTLÍK, J. (1996). Marketing školy.. Zlín: EKKA.
  • SVĚTLÍK, J. (2009). Marketingové řízení školy. 2., aktualiz. vyd.. Praha: Wolters Kluwer Česká republika.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Management of leisure time activities (NA21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Management of leisure time activities (NA22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Management of leisure time activities (NA24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Management of leisure time activities (NA23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer