Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
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Course: Strategic management and PR

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Course title Strategic management and PR
Course code KPG/KKOM@
Organizational form of instruction Lecture
Level of course Master
Year of study 2
Semester Winter and summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Prášilová Michaela, doc. PhDr. Ph.D.
  • Šmelová Eva, prof. PhDr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Strategie vzdělávací politiky ČR do roku 2020. Praha: MŠMT ČR.
  • EGER, L. (2002). Strategie rozvoje školy. Plzeň.
  • PRÁŠILOVÁ, M. (2004). Projektování v mateřské škole (vybraná problematika pro tvorbu školního kurilula v MŠ).. Olomouc.
  • SVĚTLÍK, J. (2006). Marketingové řízení školy.. Praha.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Preschool education (NA20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Preschool education (NA23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Preschool education (NA21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Preschool education (NA24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Preschool education (NA22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Preschool education (NA19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Palacký University Olomouc, date of update: 30.04.2025 23:58. Data created for academic year 2024/2025