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Lecturer(s)
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Bennett Tyler James, Mgr. PhD.
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Faltýnek Dan, doc. Mgr. Ph.D.
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Vaculíková Petra, Mgr.
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Bennett Ľudmila, Mgr. Ph.D.
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Course content
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(1) - (2) Basic tools for communication product description (3) - (4) Typology and classification of communication products 1: communication medium (5) - (6) Typology and classification of communication products 2: speaker/sender (7) - (8) Typology and classification of communication products 3: recipient/addressee (9) - (10) Communication and cultural determination (11) - (12) Narrativity
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Learning activities and teaching methods
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Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Methods of Written Work
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Learning outcomes
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The goal of the course is to take a number of methods designed for communication analysis (theory of text, pragmatics, semiotics, sociolinguistics) and use them to analyze selected samples of communication acts. The emphasis will be on (1) the system (the product of communication is seen as a product of the code), (2) cultural determination of communication participants, and (3) synchronic/diachronic context of the given type of communication. The practical part of the course will get students to analyze samples of commercial, advertising and persuasive communication, thoroughly describing their inner-textuality (both verbal and audiovisual) and placing them into the interaction context.
Be able to analyze various kinds of communication products from a number a perspectives Get thorough understanding of how persuasive texts work
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Prerequisites
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Students are expected to have been introduced to the core linguistic disciplines (i.e. have taken General linguistics and Theory of grammar).
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Assessment methods and criteria
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Student performance, Analysis of linguistic, Dialog, Systematic Observation of Student, Seminar Work
(1) regular class attendance (80%) (2) regular homework / reading assignments (3) writing assignment
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Recommended literature
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Barthes, R. Mytologie. Praha 2004..
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Beasley, R. ? Danesi, M. (2002). Persuasive Signs. The Semiotics of Advertising. Berlin-New York.
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Berger, A. (2010). The Objects of Affection. Semiotics and Consumer Culture. New York.
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Danesi, M. (2009). Dictionary of Media and Communications. New York.
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Doubravová, J. (2002). Sémiotika v teorii a praxi. Praha: Portál.
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Dyer, G. (1982). Advertising as Communication. London ? New York.
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Fulton, Helen (ed.). (2005). Narrative and Media. Cambridge.
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Gaines, E. (2010). Media Literacy and Semiotics. New York.
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Hall, S. et al. (eds.). (1980). Culture, Media, Language. London.
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Kořenský, J. a kol. (1999). Komplexní analýza komunikačního procesu a textu.. České Budějovice.
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McLUHAN, M. Člověk, média a elektronická kultura. Brno: JOTA, 2000.
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Perloff, R. M. (2003). The Dynamics of Persuasion.. Mahwah.
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Reifová, I. a kol. (2004). Slovník mediální komunikace. Praha.
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