Palacký University Olomouc
Study programmes & Course catalogue
for academic year 2024/2025
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Course: Marketing German

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Course title Marketing German
Course code KNJ/KJAR@
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 2
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Dömischová Ivona, PhDr. Ph.D.
  • Hrdinová Eva, doc. PhDr. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • JANICH, Nina. (2001). Werbesprache. Tübingen.
  • KLÜVER, Nathalie. (2008). Werbesprache als Spiegel der Gesellschaft. Anzeigentexte und Werbung im Laufe der Jahrzehnte. Hamburg.
  • PLATTEN, Christoph. (1997). Ökonymie. Zur Produktnamen-Linguistik im Europäischen Binnenmarkt. Tübingen.
  • RÖMER, Ruth. (2008). Die Sprache der Anzeigenwerbung. Hamburg.
  • SOWINSKI, Bernard. (1998). Werbung. Tübingen.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB19) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB21) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB24) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB20) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB23) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): German: teaching focus (BB22) Category: Pedagogy, teacher training and social care 2 Recommended year of study:2, Recommended semester: Summer
Palacký University Olomouc, date of update: 18.01.2025 23:59. Data created for academic year 2024/2025