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Lecturer(s)
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Krásová Kateřina, Mgr. et Mgr.
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Franc Jaroslav, doc. Mgr. Th.D.
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Sedláková Renáta, doc. Ph.D.
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Müllerová Veronika, Mgr. Ph.D.
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Štverák Michal, ThLic. Ph.D.
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Course content
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1. Basic terminology: Communication chain, media typology (primary to quaternary). 2. Functions of the media: The role of the media in society (information, correlation, entertainment). 3. Media system: Dual system (public service vs commercial sector), normative theory. 4. Ownership structure: Map of owners in the Czech Republic (PPF, MAFRA, Seznam, etc.) and the process of concentration. 5. The journalism profession: Professional ethics, comparison of journalists and influencers. 6. Routines and platforms: Gatekeeping, algorithms and digital convergence. 7. Audiences and effects: Uses and gratifications theory, audience measurement (ratings, share). 8. Media literacy: Fact-checking (Demagog.cz), disinformation and cognitive bias.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Methods of Written Work, Group work
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Learning outcomes
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The course is divided into two parts. The first session, with the head and members of the department, focuses on administrative matters and issues relating to the course of study. The following session is devoted to screening students' video self-portraits, which, in practice, reflect the students' role as active content producers in today's digital environment. The second part will focus on providing a basic insight into the contemporary (Czech) media landscape, ownership structures and journalistic practices in the digital age. In addition to familiarising students with the relevant terminology, the aim is to guide them towards a deeper reflection on the media scene and to develop their ability to approach information critically (the transferable skill of information literacy). Students will learn to analyse the relationships among media, platforms, and audiences, whilst clearly articulating their findings in an academic text.
Upon completion of the course, students will be able to: - identify and define the key elements of the Czech media landscape and ownership structures. - critically evaluate sources and recognise techniques of manipulation or disinformation (Information literacy). - be able to structure an academic text, argue based on evidence and adhere to citation standards (Written communication). - analyse the impact of digital platforms on the journalism profession and audience behaviour.
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Prerequisites
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These are not specified; an interest in media events and the ability to think critically are expected.
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Assessment methods and criteria
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Written exam, Essay, Student performance, Seminar Work, Audiovisual documentary
To complete the course, active participation in seminars and the submission of three key assignments are required: 1. Short essay: A reflection on the importance of the history and definitions of the media. 2. Media behaviour diary: A record and analysis of one's own media consumption. 3. Final academic essay: An analysis of a selected current topic in the Czech media landscape. 4. The course concludes with a written examination, in which students must achieve at least 70 per cent of the total marks. Attendance at lectures is compulsory.
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Recommended literature
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