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Lecturer(s)
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Sedláková Renáta, Mgr. Ph.D.
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Course content
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Topics and questions addressed in the course: Why study media? What is journalism and who is a journalist? (news vs non-fiction); journalism as a profession; media constructivism - the world created by the media (social and media construction of reality); agenda setting theory; objectivity - the problem of the definition of the term; media influence and audience research - media recipients - fans, fandom; media analysis methods (content analysis, semiotic analysis, discursive analysis); media literacy. The content of the course is adjusted in the first week of the semester and adapted to the group and to the needs of the enrolled students.
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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Most of what we know about our world we do know from the media. The course helps to understand the role of the media in a contemporary western society where media belong to the most influential social institutions. The course provides an introduction to the study of media and mediated communication from a sociological perspective. It explores various issues in the field of media studies (e.g., news production, audience studies, social media, media education, etc.) and tries to address questions as how media and communication shape contemporary culture, individual lives or the global economy. Topics and questions addressed in the course: Why study media? What is journalism and who is a journalist? (news vs non-fiction); journalism as a profession; media constructivism - the world created by the media (social and media construction of reality); agenda setting theory; objectivity - the problem of the definition of the term; media influence and audience research - media recipients - fans, fandom; media analysis methods (content analysis, semiotic analysis, discursive analysis); media literacy.
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Prerequisites
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no prerequisities
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Assessment methods and criteria
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unspecified
preparation for individual lessons of the semester, knowledge of assigned texts and active participation in lessons; presentation of the selected topic in lecture
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Recommended literature
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