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Lecturer(s)
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Mazalová Romana, PhDr. PhD.
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Course content
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The lessons will be divided into six thematic blocks. Each block will consist of a theoretical and practical (training) part. The theoretical and practical parts will be loosely interspersed to keep students' attention and give them regular space to practice new skills. Study topics: 1. Communication and self-knowledge 2. Rationality and emotion in the media 3. Copywriting, or the art of intelligibly written texts 4. Basic etiquette and self-presentation 5. Introducing and working with presentation programs 6. Reflection and getting feedback on your own project
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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Planning and preparation of the presentation, culture and content of expression, stress management before and during the lecture and the issue of effective teamwork. Work with presentation software with emphasis on MS PowerPoint (what features should an engaging presentation, the question of design, use of animations, etc.). Other formats for creating or presenting presentations (Prezi, Google Presentations, PDF presentations). Working with posters from their creation in MS Publisher to a presentation in a limited time. Working with information, timeliness and working with resources. Ethical issue of working with information.
After finishing the course, students will know their communication styles. They will be able to communicate without the use of "communication fouls," engage in constructive dialogue and resolve disputes without aggression. They will work critically with information, knowing when information is manipulative and why. They will understand the social context and the role of emotion in receiving information. They will be able to handle disinformation. Other competitions will be in communicating information to the general public in an understandable way. The graduate will know ways to get the attention of listeners (readers), will be able to choose the communication platform correctly (because even the best text on the wrong platform will be wasted). Students will also have practiced the basic social rules of etiquette and demeanour, and will know why politeness and consideration are an important element of any society.
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Prerequisites
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Students must have a good command of the Czech language, be communicative and willing to enter into interactive activities.
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Assessment methods and criteria
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unspecified
Students will be assessed by a point system. After getting 100 points, the student gets a credit. Points are awarded to students as follows: 10 points for presence in the lesson (60 points possible) 10 points for homework completion (30 points possible) 20 points for elaboration of the final project (20 points possible) That is: if you are present at all lessons, complete all 3 homework assignments and submit the final project - you will be scored 110 points. If some students "miss points" they can earn 10 points for special homework assignments. These must be requested during the course from the tutor (Dr. Mazalová) and completed according to an agreed assignment.
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Recommended literature
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Basu, A., Faust, L. (2013). Umění úspěšné komunikace; Jak správně naslouchat, řešit konflikty a mluvit s druhými lidmi.. Praha: Grada.
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Carmine, G. (2012). Tajemství skvělých prezentací Steva Jobse. Jak si získat každé publikum.. Praha: Grada.
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Cialdini, R. (2012). Zbraně vlivu. Jan Melvil.
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Duarte, N. (2008). Slide:ology: The Art and Science of Creating Great Presentations. Canada.
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Horňáková, M. (2012). Copywriting. Praktický průvodce tvorbou textů, které prodávají. Brno: Computer Press.
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Chivers, B., & Shoolbred, M. (2007). A Student's Guide to Presentations: Making your Presentation Count.. London.
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King, S. (2015). O psaní. Memoáry o řemesle.. Praha: Knihy Beta.
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Reynolds, G. (2011). Presentation Zen: Simple Ideas on Presentation Design and Delivery. Berkeley: New Riders.
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Špaček, L. (2010). Malá kniha etikety pro každý den.. Praha: Mladá fronta.
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