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Lecturer(s)
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Motal Jan, doc. MgA. Ph.D.
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Sedláková Renáta, Mgr. Ph.D.
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Course content
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1. The evolution of communication, its historical and cultural forms, the information utopia 2. Theoretical and methodological approaches to the study of communication and media, communication models 3. Mass society and cultural industries, hegemony and ideology 4. Communication, code, discourse, myth and information 5. Political media economics and media systems 6. Public sphere and normative media theory 7. New media, convergence 8. Publications, their transformations and psychological problems of the media
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The aim of the course is to acquaint students with the basic theories of mass communication, the current context of media research and to include this knowledge in the contemporary transformation of the media scene (new media, media convergence) and new audience behavior (participatory culture, etc.). The core of the course consists in the explanation of key theories, presentation of empirical material and subsequent discussion of starting points and implications. Emphasis is placed on such an understanding of the material of contemporary sociology of the media, which will enable students to orient themselves in the parameters of media communication today and understand its role in society.
Students will be familiar with the basic approaches to the study of mass communication and basic terminology and understand current forms of mass communication in their socio-economic context.
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Prerequisites
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This presupposes a basic orientation in the concepts of social science, in the context of the history of the modern world, the ability to read technical text even in the English language.
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Assessment methods and criteria
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unspecified
The course ends with credit and an exam. A student who has not met the conditions for obtaining credit cannot take the exam. Students get credit for ongoing work in the semester. The conditions for obtaining credit must be met by the end of the lecture part of the semester (May 15). Obtaining credit is conditional on continuous preparation for classes and active participation in the seminar part of the course (this means knowledge of the assigned texts, which are the basis for an informed discussion of the topic; students carry the assigned texts with them to class, preferably in printed form, so that they can in the hours they could work) and three tasks (specified in more detail in individual NEO hours) handed in by the set deadlines: - I) time frame of media behavior - II) presentation of the assigned task (periodical) in class - III) analysis of a television news program (in a group) The final exam takes the form of a written test that tests knowledge of basic theories, concepts, terms and authors. A prerequisite for successful completion of the course and the final exam of the test is knowledge of the prescribed literature that covers the given thematic area. In order to pass, the student must complete the final test with at least 51% of the total number of points. Test topics: 1. Communication, its historical and cultural forms (epochs of communication) 2. Theoretical and methodological approaches to the study of communication and media (dominant and alternative paradigm - procedural and cultural traditions of media studies) 3. Mass culture and its criticism, culture industry (Frankfurt School) 4. Journalism as a profession - news and non-fiction genres (event versus report) 5. Social and media construction of reality - theory of representation 6. Effects of media 7. Audience research - transformation of new audiences 8. Public sphere and normative media theory 9. Analysis of media contents - quantitative and qualitative procedures
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Recommended literature
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DeFleur, M. L., Ballová-Rokeachová, S. S. (1996). Teorie masové komunikace. Praha: Karolinum.
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Fiske, John. (1990). Introduction to Communication Studies.. Routledge: London ? New York.
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Fiske, John. (2017). Jak rozumět populární kultuře.. Praha: Akropolis.
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Giles, David. (2012). Psychologie médií. Praha: Grada.
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Hallin, D. C., & Mancini, P. (2008). Systémy médií v postmoderním světě: tři modely médií a politiky. Praha: Portál.
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Jenkins, H. (2006). Convergence culture. Where old and new media collide. New York.
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Macek, Jakub. (2013). Poznámky ke studiím nových médií. Brno: Masarykova univerzita.
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McQuail, Denis. Úvod do teorie masové komunikace. 2009.
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Reifová, I. a kol. (2004). Slovník mediální komunikace.. Praha: Portál.
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