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Lecturer(s)
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Štverák Michal, ThLic. Ph.D.
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Hlinka Vít, Mgr. Ph.D.
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Pospíšil Rostislav, Mgr.
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Müllerová Veronika, Mgr. Ph.D.
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Strýčková Jana, Mgr.
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Horák Lukáš, Mgr.
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Franc Jaroslav, doc. Mgr. Th.D.
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Sedláková Renáta, doc. Ph.D.
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Vetešková Michaela, Mgr.
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Pustějovská Ivana, Mgr.
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Hrudníková Eva, Mgr.
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Matela Pavel, MgA. Ph.D.
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Course content
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Content The content of the Thematic Block is defined in an individual thematic plan established by the course guarantor for the respective semester. The thematic plan reflects current academic, social, cultural, ethical, or media-related issues and may draw on the guarantor's area of expertise, current social challenges, research topics, the offer of guest lectures, or other educational opportunities. Depending on its specific thematic focus, the Thematic Block may include in particular: - academic analysis of a selected social, cultural, ethical, religious, or media-related phenomenon; - study of academic literature and other relevant information sources; - analysis of the representation of the selected topic in the media and public space; - reflection on the ethical aspects of academic and media communication; - methodological approaches relevant to the selected topic; - application of academic knowledge in the production of a media output. Teaching is delivered through a combination of lectures, seminars, workshops, individual and group consultations, practical exercises, and independent study. Depending on the nature of the individual thematic plan, Czech and international experts may also participate in the teaching. The Thematic Block also includes reflection on the learning process and the students' individual academic development. Seminar Topics Seminar topics are specified in the individual thematic plan and correspond to the academic focus of the particular Thematic Block. Seminars may focus in particular on: - critical analysis of the selected topic; - working with academic and media sources; - ethical and social aspects of the topic; - interpretation and argumentation; - media content analysis; - strategies for academic and media communication. Methodological Seminar Topics The methodological component of the Thematic Block is adapted to the nature of the selected topic and may include, in particular, strategies for searching for and evaluating academic information, working with academic sources, analytical and interpretive approaches, methods of media analysis, and strategies for communicating academic content. Practical Exercise Topics The practical component of the Thematic Block focuses on the application of the academic knowledge acquired. Students independently develop the selected topic using an appropriately chosen media format, such as text, photography, audio, podcast, video, multimedia output, web-based project, or graphic project. The selection of the topic, format, and medium is discussed with the instructor responsible for the practical exercise. The practical output is accompanied by an appropriate reflection and justification of the selected content-related, interpretive, and communicative approach. Throughout their studies, students select a media format appropriate to the nature of the particular Thematic Block in order to progressively develop experience with different forms of media communication.
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming), Activating (Simulations, Games, Dramatization), Analyzing and producing soundtrack, Analyzing and producing audiovisual content
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Learning outcomes
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Objectives of the Thematic Block The Thematic Block enables students to develop their professional knowledge and skills individually in an area corresponding to the thematic focus and individual thematic plan established by the course guarantor. The content of the Thematic Block may draw on current social, cultural, ethical, religious, media-related, or interdisciplinary topics. Within the Thematic Block, students: - acquire and deepen professional knowledge related to the individually defined topic; - independently search for, update, critically evaluate, and interpret relevant academic information and other sources; - connect academic knowledge with its cultural, social, ethical, and media-related contexts; - apply ethical principles and respect for a plurality of perspectives when interpreting and communicating the selected topic; - process an academic topic through an appropriately selected form of media communication; - reflect on and defend their own interpretive, academic, and creative approach.
Competencies 1. Critical Thinking Students critically analyse the selected academic topic within its relevant cultural, social, ethical, and media-related contexts. They distinguish between academic interpretation, media representation, and value-laden approaches. They assess the credibility and relevance of information sources, identify different perspectives and potential ethical dilemmas, and formulate their own conclusions based on academically grounded arguments. Indicators - interpret the selected topic from multiple relevant perspectives; - critically evaluate academic, media, and other information sources; - formulate and defend their own conclusions using factual and academically grounded arguments. 2. Academic Literacy Students independently search for, critically process, and synthesise academic sources related to the selected topic. They produce academic texts that meet relevant academic standards, work appropriately with citation conventions, and connect theoretical knowledge with the analysis of specific social, cultural, ethical, or media-related phenomena. Indicators - identify and use relevant Czech and international academic sources; - adhere to the principles of academic integrity and use academic sources appropriately; - produce an academic text with a logical structure, adequate argumentation, and clearly formulated conclusions. 3. Creativity Students creatively translate academic knowledge into an appropriately selected form of media communication, taking into account the nature of the topic, the specific characteristics of the medium, the target audience, and the ethical principles of communication. They develop their own interpretive and creative approaches and reflect on their content-related, formal, and communicative aspects. Indicators - translate academic knowledge into clear and high-quality media communication; - employ creative approaches while maintaining academic accuracy and ethical responsibility; - reflect on and defend their own creative and communicative decisions.
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Prerequisites
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Prerequisites Successful completion of the introductory studio courses and other courses specified in the study plan of the Bachelor's degree programme.
KMS/PESNA
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Assessment methods and criteria
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Oral exam, Student performance, Analysis of linguistic
Output from the Lecture and Seminar Component An academic seminar paper of a length specified in the individual thematic plan. Media Output An independent media output produced using an appropriately selected medium according to the nature of the individual thematic plan. The specific assignment, scope, and format of the output are determined by the course guarantor or the instructor responsible for the respective practical exercise. The media output shall be accompanied by a brief reflection explaining the choice of topic, the approach taken to its treatment, the communication strategy employed, and, where relevant, the ethical and interpretive considerations underlying the work. Specific requirements for the academic paper and the media output are specified in the individual thematic plan established by the course guarantor.
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Recommended literature
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Čmejrková, S.-Daneš, F.-Světlá, J. (1999). Jak napsat odborný text. Praha.
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Facione, P. A. (1998). Critical Thinking: What it is and why it counts. Millbrae, CA: The California Academic Press..
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HOLOUŠKOVÁ D.-KROBOTOVÁ M. Diplomové a závěrečné práce ,Olomouc, UP,2002,117 s..
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McQUAIL, Denis. Úvod do teorie masové komunikace. Praha 2007.
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Turabian, Kate L. A manual for writers of research papers, theses, and dissertations. Chicago: The University of Chicago Press, 2013..
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