| Course title | Communication Strategies Workshop |
|---|---|
| Course code | KMS/KEAKO |
| Organizational form of instruction | Lesson |
| Level of course | Bachelor |
| Year of study | 2 |
| Semester | Winter |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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unspecified
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The Communication Strategies Workshop will introduce students to the basics of communication concepts, which contain a number of communication channels and can connect them synergistically. The content of the workshop will be topics: - Setting communication goals, determining the target group, working with the budget. - Key messages. Communication tools. - Work with a unified visual style and communication visualization. - Innovation and creativity of communication. - Communication media mix. - How to work with social networks and promote your own topics on them. In the studio, students will create a communication strategy for a small company in a group. They will propose the individual steps of the strategy, prepare an approximate budget of the strategy and defend the individual steps before the others.
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| Prerequisites |
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unspecified
KMS/KEATE and KMS/KEARO and KMS/KEAFO and KMS/KEAGR |
| Assessment methods and criteria |
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unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|