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Lecturer(s)
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Müllerová Veronika, Mgr. Ph.D.
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Course content
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Crisis events are currently represented mainly on the web and social networks. The course introduces the means, interpretation and analysis of the representation of crisis events through social networks and the web and introduces the basic principles of the digital environment. It conveys the basics of understanding concepts such as UX, UI. Cybersecurity, digital attacks. Guides students to recognize specific and risky behavior on social networks. It focuses on the timing of work in the digital environment, distinguishing formal and content elements; reflects the appropriate composition of information and the timing of its publication. Attention is paid to becoming familiar with the rules of cybersecurity, safe and ethical sharing/movement in the online environment. Course content: 1. UX and UI in crisis communication services. What is UX, what is UI 2. Analysis - UX in practice 3. Analysis - UI in practice 4. Setting up process solutions for information during a crisis 5. Competence and responsibility - who is responsible for what and in what period of time, timetable 6. Cybersecurity, digital attack - basics and exercises, how to recognize it, what to do 7. Information flows and their coordination on the website 8. Analysis - Provision of information through the Website 9. Analysis - Provision of information through social networks 10. Analysis - How to work ethically with texts, images and sound in a digital environment 11. Presentation of seminar papers
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Learning activities and teaching methods
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unspecified
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Learning outcomes
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The learning objectives and learning outcomes are that learners: - be able to analyse the flow of information during crisis management through social networks, taking into account the crisis life cycle; - be able to apply the acquired competences to prepare possible crisis scenarios for organizations, institutions, managers, companies, to design a crisis scenario for working with the web and social networks and to decide on competences in case of a rapid onset of crisis in relation to the presentation of information in the digital environment. - Know and be able to recognize the specifics of information strategies: speed, ethical principles, reliability, correctness, sustainability in relation to the digital environment. - Know how to deal with audience reactions (e.g. panic, fear-mongering, fake news). - master the basics of cybersecurity - recognize a controlled digital attack.
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Prerequisites
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unspecified
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Assessment methods and criteria
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unspecified
The student organises his/her studies on the basis of distance support, i.e. study materials and instructions in the LMS; a set of study materials (video recordings, texts) accessible in the distance support in the LMS. Requirements for students: active participation in webinars and continuous completion of assignments, including study of assigned literature. Compulsory reading: ADAMÍKOVÁ, Anežka a MARVAN, Lukáš BoB (ed.). Digitální design: pohled za pixely: průvodce světem digitálního designu. Praha: Czechdesign, 2017. ISBN 9788090642348. Recommended reading: GOODMAN, Michael; ROMENTI, Stefania; MURTARELLI, Grazia a VALENTINI, Chiara. Organisations' conversations in social media: applying dialogue strategies in times of crises. Corporate Communications: An International Journal. 2014, roč. 19, č. 1, s. 10-33. ISSN 1356-3289. Dostupné z: https://doi.org/10.1108/CCIJ-05-2012-0041. STENGER, Thomas. Social Media and Online Reputation Management as Practice. International Journal of Technology and Human Interaction. 2014, roč. 10, č. 4, s. 49-64. ISSN 1548-3908. Dostupné z: https://doi.org/10.4018/ijthi.2014100104. STEPHENS, Keri K. a MALONE, Patty. New Media for Crisis Communication: Opportunities for Technical Translation, Dialogue, and Stakeholder Responses. TheHandbook of Crisis Communication. 2010, s. 381-395. Dostupné z: https://doi.org/10.1002/9781444314885.ch18. Social Media and Crisis Management: A Review and Analysis of Existing Studies. EUL Journal of Social Sciences. 2018, roč. 9, č. 2, s. 199-215. Dostupné z: https://www.researchgate.net/publication/330468226_SOCIAL_MEDIA_AND_CRISIS_MANAGEMENT_A_REVIEW_AND_ANALYSIS_OF_EXISTING_STUDIES DŘÍMALKA, Filip. HOT: jak uspět v digitálním světě. Žádná velká věda. Brno: Jan Melvil Publishing, 2020. ISBN 978-80-7555-101-6.
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Recommended literature
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