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Lecturer(s)
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Popelka Stanislav, doc. RNDr. Ph.D.
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Course content
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The course will cover the following topics: The importance of cognitive cartography Methods of cognitive cartography (questionnaire surveys, interviews, focus groups, action logging, screen recording, A/B testing, think-aloud protocols, psychophysiological measurements, UEQ) History and current state of eye-tracking research, principles of eye movement measurement Experimental design Areas of eye-tracking application Use of eye-tracking in cognitive cartography Preparation, execution, and evaluation of eye-tracking experiments (Tobii, GazePlotter) Statistical analysis of eye-tracking data, eye-tracking metrics Mobile eye-tracking glasses and analysis of real-world data
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The aim of the course is to acquaint students with the methods of cognitive cartography with a focus on the evaluation of cartographic works using eye-tracking.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written exam, Seminar Work
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Recommended literature
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Popelka, Stanislav. (2018). Eye-tracking (nejen) v kognitivní kartografii. Olomouc.
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