|
Lecturer(s)
|
-
Jirsa Tomáš, doc. Mgr. Ph.D.
-
Rufer Bílá Anna, Mgr. Ph.D.
|
|
Course content
|
unspecified
|
|
Learning activities and teaching methods
|
|
Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook), Projection (static, dynamic), Analyzing and producing audiovisual content
|
|
Learning outcomes
|
Course title: Music Video in Platform Culture: Aesthetics, Circulation, Politics The course pursues three central aims: (1) to introduce students to contemporary music video culture, its aesthetic, platform-based, and broader cultural and social dimensions, as well as to current approaches to its theoretical analysis; (2) to provide a set of productive interdisciplinary concepts drawn from audiovisual studies, media theory, platform studies, and cultural analysis, and to explore their analytical use; (3) to refine students' analytical and argumentative skills while cultivating their capacity for critical and conceptual thought, including a basic competence in working with platform environments and available data. In the Fall semester of 2026/2027, our focus will be on music video in platform culture, with particular attention to aesthetics, circulation, and cultural and political impact. The course will also include practical work with the YouTube interface, platform metrics, comments, and basic methods of platform data analysis.
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Essay, Student performance, Analysis of Creative works (Music, Pictorial,Literary), Seminar Work
|
|
Recommended literature
|
-
Bignell, J. (2013). An introduction to television studies. London.
-
Bryant, A., Mawer, Ch. (2016). The TV Brand Builders. How to win audiences and influence viewers. London.
-
Butler, J. G. (2012). Television: critical methods and applications. New York, N.Y.
-
Butler, J. G. (2010). Television style. New York, N.Y.
-
CREEBER, Glen. (2006). Tele-visions: An Introduction to Television Studies. London.
-
Johnson, C. (2012). Branding television. New York.
-
Lotz, Amanda. (2014). The Television will be revolutionized. New York.
-
Orlebar, J., & Bendová, H. (2012). Kniha o televizi. Praha.
-
Wolff, M. (2015). Television is the new television. New York.
|