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Lecturer(s)
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Polách Vladimír, Mgr. Ph.D.
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Course content
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The term "New media" and consequently New Media studies (with off-shots and paralels such as Digital Humanities or Participation Culture studies etc.) belong to most discussed and most rapidly developing fields both inside and outside the academic research. The term itself is used to describe a number of different topics, concepts, contents and ideas and is itself rather vague. (Thus see topic cluster Nr. I.). Vague or not, New media are a fundament of many theories, some more specialized (usually technical-oriented), some more broad (Network-Society concept). Some are positive (the technooptimism of the 1980s; the concept of digital natives; the idea of new politics or new democracy etc.); some are critical (latest addenda from E. Morozov, AJ Keen or J. Curran; Digital Divide theory); many are indifferent, but applying widereaching consequences (changes in communcation theory; in book theory; in culture and culture studies; in gender studies). (Thus see topic cluster Nr. II.) There are numerous - or rather innumerable - applications of the New Media concept. We are witnessing the change in Mass Media, in journalism, in writing (the end of the authorship? the end of the original?), in our understanding of personality and performance (idoru, 3d movies). The internet and New media become omnipresent, possibly even threating and dangerous. Is there Artificial Intelligence behind the corner? (Thus see topic cluster Nr. III.) Topics: cluster ONE: a. the theoretical concepts: Manovich - Lister et. al - Beer & Gane - Flew b. archeology of New media: history of technology in the 1970s and onwards; computer invades the home (and becomes home computer); gaming and gamefication (see interactivity; representation; virtuality; digitalization) c. archeology of New Media II: the creation of the network; computer-based communication: BBS, newsgroups; email; USEnet; sharing, data flow (see networking; hypertext) cluster TWO: a. popular discourse and vernacular discourse of the 1980s: computers in the movies; ideas of threat, cooperation, domination; looking for an explanation and interpretation: cyberculture of the 80s; digerati b. data sharing; copyright challenger; Napster; re-mix culture; culture jamming; H. Jenkins: textual poaching; the network goes wide and wild c. theories of network society: Webster, Castells, van Dijk d. criticism of New media: Digital divide; AJ Keen; E. Morozov; J. Curran and the future prospects cluster THREE: a. net-art; net-literature; e-literature; digital born books b. virtuality, representation, hyperreality: idoru; fan-culture; the produser and smart mob; media activism and New Media c. the meaning of communication, the meaning of information: web 2.0; web 3.0; data textures produced by users; augmented reality; d. internet of things; everyday New Media
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming), Work with Text (with Book, Textbook)
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Learning outcomes
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The so-called "New Media" is a set of different concepts and content that has fundamentally influenced our thinking about media and society since the 1980s. It is a concept discussed both theoretically and explored in an endless number of practical applications. It cuts across all layers of thinking about society ('information society', 'post-industrial society', 'network society'), including cultural production, which is the focus of most attention here. The seminar has three units: it attempts to summarize the different concepts of NM, partly on a diachronic view, and it also deals with different theories related to culture (network culture, participatory culture, counterculture, culture jamming) and some applications (idoru, IoT, smart-home, etc.). We will also peripherally touch upon the issue of artificial intelligence.
The aim of the seminar is to introduce students not only with the development and content of the term "new media", but also indicate how these media have the potential to change our current thinking about media, sociology of media as well as the society itself.
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Prerequisites
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none
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Assessment methods and criteria
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Essay, Student performance
- processing of one of the offered passwords or your own password (see above: Googlezon, Napster, Elisa; will be available in Moodle); - own contribution, linked to a presentation, in the field of digitisation of the public sphere and culture; to be given at the introductory seminar; - attendance (two absences are allowed);
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Recommended literature
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Boyd, D.M. - Ellison, N. B. Social Network Sites: Definition, History and Scholarship. Journal of Computer-Mediated Communication 13 (2008), s. 210-230.
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Čermák, M. .: Nová média. Úvod a stručná historie. In: Osvaldová, B. - Tejkalová, A. (eds.): Žurnalistika v informační společnosti: digitalizace a internetizace žurnalistiky. Praha 2009, s. 1-41.
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Lister, M. (2009). New Media. A critical introduction. 2nd edition. London/New York.
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Macek, J. Koncept rané kyberkultury. In: J. Volek - P. Binková (eds.), Média a realita 4, Brno 2003 35-64.
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MANOVICH, Lev. (2001). The language of new media. Cambridge, Mass.
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Piorecký, K. (2012). "Česká literatura a nová média".
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Webster, F., & Blom, R. (2004). The information society reader. London: Routledge.
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