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Lecturer(s)
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Course content
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1. Introduction of the Course, Basics of tourism - definitions 2. History of Czech tourism, Types of tourism, Tourism market (region) 3. Economy of tourism, Tourism Satellite Accounts, Statistics of Czech tourism 4. Czech support organization of tourism 5. Destination management 6. Information centers, Leisure sector 7. Accommodation sector, Gastro tourism 8. Transportation sector 9. Culture tourism sector, UNESCO Heritage 10. Spa tourism 11. Sustainable tourism in the Czech Republic, Rural tourism 12. Presentation of final students work
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Learning activities and teaching methods
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Lecture, Dialogic Lecture (Discussion, Dialog, Brainstorming), Demonstration, Projection (static, dynamic)
- Attendace
- 24 hours per semester
- Homework for Teaching
- 20 hours per semester
- Preparation for the Exam
- 26 hours per semester
- Semestral Work
- 20 hours per semester
- Preparation for the Course Credit
- 10 hours per semester
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Learning outcomes
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The course is mainly focused on the Czech tourism and its specifics. Students in the course learn the basic concepts of traveling, get to know the specification of the Czech tourism market. Students get to know basic theory of economy in tourism, Tourism Satellite Accounts and other statistics, will learn about Czech support organizations for tourism and specifics of each area of tourism sector. The output of the course is seminary work at the chosen topic, which will be presented by each student in the last lecture.
1. Detailed descriptions of basic concepts and relationships in the field of tourism 2. Defines the meaning of tourism in society and enterprises, defines consumer behavior 3. Describes specifics of each area of tourism sector
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Prerequisites
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Basic economic overview. Exclusive of KAE/CR1 and KAE/CR2.
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Assessment methods and criteria
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Written exam, Student performance, Seminar Work
In the beginning of the course the students will be given a semester work on selected topics of tourism. The course ends with a colloquium. For successful completion of the test, student must obtain at least 75% of the possible points. The granting of colloquium is also subject to active participation in lectures and handing essay in the right date (will be determined at the first class). If the student fails in any part of the requirements for completion of the course, he will work up an appropriate replacement work. They are allowed two absences in the classroom. The study includes the use of e-learning environment Moodle. Students in Moodle logs as directed by the www.kae.cz Grading scale: A 91-100 B 82-90 C 73-81 D 64-72 E 55-63
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Recommended literature
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COOLBERGEN, Addy. The Tourism Market in the Czech Republic. 1st ed. [České Budějovice]: Studio No. 13, 1997. 126 s..
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Czech Statistical Office. http://www.czso.cz/eng/redakce.nsf/i/home.
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CzechTourism. http://www.czechtourism.com/home.
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GOELDNER, CH. R., RITCHIE, J.R.B. Tourism: Principles, Practices, Philosophies. 12th edition. USA..
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Ministry of Regional Development. http://www.mmr.cz/en/Homepage.
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