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Vyučující
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Luštická Anna, Mgr.
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Kelemen Peter, Ing.
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Kubátová Jaroslava, doc. Ing. Ph.D.
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Drastich Martin, Ing. Ph.D., MBA
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Obsah předmětu
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Plan for WT 2025 The course starts on October 9, 2025 9. 10. Knowledge management 1, Dr. Kelemen 16. 10. Knowledge management 2, Dr. Kelemen 23. 10. Marketing communication, Luštická, M.A. 30. 10. Public Relations and Brand Management, Luštická, M.A. 6. 11. Management Security and Risk 1, Dr. Drastich 13. 11. Management Security and Risk 2, Dr. Drastich 20. 11. New trends in HRM 1, assoc. prof. Kubátová 27. 11. New trends in HRM 2, assoc. prof. Kubátová The course is taught by a group of professors - experts in each field. Students are required to complete all tasks assigned by individual professors. The course is taught with the support of LMS Moodle, where details from individual professors are provided at the beginning of the classes.
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Studijní aktivity a metody výuky
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Přednášení, Dialogická (diskuze, rozhovor, brainstorming)
- Účast na výuce
- 25 hodin za semestr
- Domácí příprava na výuku
- 50 hodin za semestr
- Semestrální práce
- 75 hodin za semestr
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Výstupy z učení
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The aim of the course is to develop knowledge of selected topics in management and marketing.
Deep understanding of selected topics in management and marketing and ability to apply gained knowledge
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Předpoklady
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Basic knowledge in management is recommended.
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Hodnoticí metody a kritéria
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Esej, Analýza výkonů studenta, Seminární práce
Attendance 100 %. Absence is possible only when a medical or official confirmation of the reason is provided. This confirmation has to be delivered directly to the guarantee of the course ass. prof. Jaroslava Kubátová no later than at the closest lecture after the absence (personally or via email). Active participation. Assigned tasks completion 100%.
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Doporučená literatura
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See list in Requirements.
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See the course in Moodle please. .
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Dalkir, K. (2023). Knowledge management in theory and practice (4th ed.). MIT Press.
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Harkins, M. W. (2016). Managing risk and information security: Protect to enable (2nd ed.). A Press.
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Mensi-Klarbach, H., & Risberg, A. (Eds.). (2019). Diversity in organizations: Concepts and practices (2nd ed.). Bloomsbury Academic.
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Phillips, J. M. (2023). Human resource management: An applied approach (3rd ed.). SAGE Publications.
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Solomon, M. R. (2023). Consumer behavior: Buying, having, and being, global edition (13th ed.). Pearson Education.
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Waters, D. (2016). Supply chain risk management: Vulnerability and resilience in logistics (2nd ed.). Kogan Page.
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