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Lecturer(s)
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Müller Michal, Mgr. Ph.D. et Ph.D.
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Kubátová Jaroslava, doc. Ing. Ph.D.
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Course content
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1. Management of changes. Customer relationship management. 2. Strategic management - strategic approaches, methods and techniques 3. Strategic cycle. Business plan. 4. Process management. Knowledge management. 5. Risk management. Company identity
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Learning activities and teaching methods
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Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Preparation for the Exam
- 25 hours per semester
- Preparation for the Course Credit
- 25 hours per semester
- Attendace
- 25 hours per semester
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Learning outcomes
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The course is supposed to develop knowledge of basics of management in organizations and enable students to understand better structures, ties and proccesses in them and also in their surroundings.
Student has knowledge in management in broader consequences. Understands differnt managerial approaches and is able to react properly. Is able to manage a smaller team of coworkers.
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Prerequisites
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Knowledge from the course Management 1.
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Assessment methods and criteria
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Written exam, Student performance
Attendance and written test.
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Recommended literature
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Blažek, L. (2011). Management: organizování, rozhodování, ovlivňování. Praha: Grada.
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Drucker, P. F. (2000). Výzvy managementu pro 21. století. Praha: Management Press.
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Duhaime, I. M. Strategic Management: State of the field and its future. Oxford University Press.
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Dyer, J. et al. Strategic management: Concepts and cases. Wiley..
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Fatouretchi, M. The art of CRM: Proven strategies for modern customer relationship management. Packt Publishing..
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Hill, L.A. New manager development for the 21st century. The Academy of Management Executive, 18(3), 121-126. https://doi.org/10.5465/AME.2004.14776182..
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Porter, M.E. The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78-137..
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Váchal, J., Vochozka M. Podnikové řízení. Grada..
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Veber, J. (2009). Základy, moderní manažerské přístupy, výkonnost a prosperita. Praha.
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