|
Lecturer(s)
|
-
Skoumal Jiří, Mgr. Ph.D.
-
Pisklák Stanislav, Mgr.
|
|
Course content
|
- economic of tourism - market - marketing - destination marketing and management - sustainable tourism - trends in international tourism - Tourism Satellite Account - MICE Tourism
|
|
Learning activities and teaching methods
|
Lecture, Monologic Lecture(Interpretation, Training), Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Preparation for the Course Credit
- 25 hours per semester
- Attendace
- 25 hours per semester
|
|
Learning outcomes
|
The goal of the subject is a more detailed explanation of each form of tourism, taking into account the specifics of individual enterprises operating in the tourism market. Subject KAE/CR2 continues in the spring semester freely on the subject KAE/CR1 running in the winter semester. The content is divided between the lessons of basic tourism industry: tourism market, marketing, destination marketing, congress and incentive tourism (MICE), trends, etc.
1. Student defines technical terms in the field of accommodation, catering, transport, travel agencies and tour operators, MICE tourism and spa tourism. 2. Student explains the techniques and methodologies discussed in various sectors. 3. Student describes a GDS booking systems used in tourism.
|
|
Prerequisites
|
Students are required to have knowledge of the subject KAE/CR1.
|
|
Assessment methods and criteria
|
Systematic Observation of Student, Written exam
The course ends with a test and an essay. For successful completion of the test, student must obtain at least 75% of the possible points. The granting of credit is also subject to active participation in lectures. If the student fails in any part of the requirements for completion of the course, he will work up an appropriate replacement work.
|
|
Recommended literature
|
-
ČERTÍK, Miroslav a kol. Cestovní ruch: vývoj, organizace a řízení. Vyd. 1. Praha: OFF, 2001. 350 s. ISBN 80-238-6275-8..
-
HESKOVÁ, Marie a kol. Cestovní ruch: pro vyšší odborné školy a vysoké školy. 2., upr. vyd. Praha: Fortuna, 2011. 216 s. ISBN 978-80-7373-107-6..
-
MALÁ, Vlasta a kol. Základy cestovního ruchu. Vyd. 1. Praha: Oeconomica, 2002. 98 s. ISBN 80-245-0439-1..
-
PETRŮ, Zdenka. Základy ekonomiky cestovního ruchu. 1. vyd. Praha: Idea Servis, 1999. 107 s. ISBN 80-85970-29-5..
-
Závodná, Lucie Sára. (2015). Ekonomika cestovního ruchu II.. Prostějov.
-
ZELENKA, Josef a PÁSKOVÁ, Martina. Výkladový slovník cestovního ruchu. Kompletně přeprac. a dopl. 2. vyd. Praha: Linde Praha, 2012. 768 s. ISBN 978-80-7201-880-2..
|