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Lecturer(s)
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Kubátová Jaroslava, doc. Ing. Ph.D.
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Chovancová Miloslava, doc. Ing. CSc.
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Course content
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Teaching blocks 2025: 26. 2., 12. 3., 26. 3., 9. 4. Introduction to business communication in the digital age Principles of interpersonal communication Principles for business messages Social media for business communication AI in business communication
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Learning activities and teaching methods
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Dialogic Lecture (Discussion, Dialog, Brainstorming)
- Homework for Teaching
- 25 hours per semester
- Semestral Work
- 25 hours per semester
- Attendace
- 25 hours per semester
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Learning outcomes
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Communication patterns are changing considerably nowadays. This shift is based upon the new information and communication technologies. The ability to communicate effectively and efficiently in this new digital environment can be crucial for professional success. The aim of the course is to prepare the students for business communication in the 21st century.
Professional competences: Understanding the nature of communication Effective and efficient communication in the current work environment Professional skills: Effective message formulation Attentive listening On-line cooperation General skills: Effective online self-presentation Effective networking
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Prerequisites
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No particular prerequisites required.
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Assessment methods and criteria
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Student performance, Seminar Work
Requirements to pass the course are 75% presence, active participation in teaching blocks (based on knowledge from reading), seminar paper completion, and submission according to given requirements. All details are provided in the course syllabus in Moodle (available at the beginning of the course). Grading scale (for international students only): A 90-100 B 80-89 C 70-79 D 60-69 E 50-59 F 49 and less
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Recommended literature
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IBM Connections.
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Adair, J. Effective Communication. PAN Books, London, 2009.
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Cardon, P.W. (2018). Business Communication. Developing Leaders for a Networked World. 3rd ed. McGraw Hill Education.
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Cardon, P.W. (2018). Business Communication. Developing Leaders for a Networked World. 3rd ed. McGraw Hill Education.
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Chatter. https://www.chatter.com/.
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The EU Internet Handbook. http://ec.europa.eu/ipg/go_live/web2_0/index_en.htm.
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Theobald, T. On Message Precision. Communication for the Digital Age. Kogan Page, London, 2013..
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Trompenars, F., Hampden-Turner, Ch. (2012). Riding the Waves of Culture. London-Boston.
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Work.com. http://work.com/.
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Yammer. https://www.yammer.com/.
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